All rumors and speculation point to a brand new model of the Apple TV – and it’s about time. It should be complete with better hardware and finally its own App Store.
You might be hoping for a software update that will bring the App Store to your current Apple TV, but it’s not likely. Apple could pretty easily claim that older models don’t have the hardware to support it. You’re probably thinking your current set-top box will soon be totally obsolete, but if that’s your mentality, fear not. Here are five things you can do with your Apple TV when it becomes old news in September.
Amazon is gearing up to launch a new set-top box that hopes to compete with the Apple TV and other video streaming devices this holiday, The Wall Street Journal reports. It’s understood the device is small and resembles a Roku, and it will run apps and provide content from a variety of sources, including Amazon’s own Prime service.
At an event in Japan today, Sony unveiled the new PS Vita TV, a tiny set-top box that will sell for around $95 and look to compete with devices like the Apple TV. Not only will it let you stream content from services like Hulu and Sony’s own Video Unlimited service, but if you connect a DualShock 3 controller, it will also allow you to play PSP and PS Vita games on your TV.
Apple has reduced the price of the refurbished Apple TV to $75. That’s $10 cheaper than its original price tag, and $24 cheaper than a brand new model. It’s believed the drop may have been made in response to the Google Chromecast, which has been selling fast since it went on sale last week for just $35.
Google is gearing up to offload Motorola’s set-top box business as it looks to concentrate its efforts on competing with Apple’s iPhone. The company has been trying to sell Motorola Home Business, which supplies set-top boxes to cable television providers, for around $2 billion, and it has reportedly received multiple offers already. Once it’s gone, Google will focus on high-end smartphones.
In an investor note today, Barclays investment analyst Ben Reitzes comes down squarely on the side of many others who believe a set top box is the way Apple has “cracked” the TV scene, rather than with an integrated television set created by Apple hardware designers. His opinion is that Apple is more likely to create a TV product that focuses on the software and not the hardware.
“We believe consumers would welcome such a product from Apple,” wrote Rietzes, “as well given that many younger customers seem to be watching content on demand on smaller screens (iPads, laptops) in private places – and only Apple seems to be the company that can redirect that content back to the big screen.”