Apple’s grand unveiling of its Siri-powered home speaker could come as soon as next week, according to a new report that claims production on the new device is already underway.

Whispers that Apple is working on a speaker to rival the Amazon Echo and Google Home have been swirling around the rumor mill for months. Even though Apple execs have downplayed the possibility of a Siri speaker in the past, but it looks like it’s about to become a reality. And it will boast some new tech its rivals don’t have.

Apple has confirmed that it will reveal its Q2 2017 earnings during a conference call on May 2.

The company’s results for the second fiscal quarter of this year will reveal the state of demand for iPhone 7 almost eight months into its cycle, and whether there is still plenty of excitement for the new MacBook Pro.

Apple is set to reveal its first quarterly earnings report of 2017 and, if Wall Street’s estimates are any indicator, it could be Apple’s biggest quarter ever.

After multiple quarters of declining revenues, today’s call could see the company return to growth, lifted by strong iPhone sales over the holidays and a burgeoning services business that has quickly become Apple’s second-biggest moneymaker.

Tim Cook and Luca Maestri are scheduled to hold an open call with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be here liveblogging and analyzing all the action. Get prepped for the call with our guide on what to expect, and join the fun in the liveblog below.

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple’s Services business is now worth more than its individual iPad, Mac and Apple Watch businesses, according to the company’s quarterly earnings — and beautifully illustrated by the Apple-watching website Six Colors.

Check out their graph below.

Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.

The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.