Apple customers spent a record $540 million-plus in a single day on digital goods and services on New Year’s Day, Apple said Wednesday.
This followed a monster holiday season in which App Store customers splurged $1.8 billion in the App Store between Christmas Eve and New Year’s Eve. Users spent much of this astonishing amount of money on games.
Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.
I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.
A rumor that Apple plans to offer discounts on bundles with iCloud, Apple Arcade and other services may have been confirmed Thursday. Mentions of the “Apple One” subscription bundle reportedly turned up in the code for Apple Music for Android.
Apple TV+ took over the Apple.com home page on Friday. And the company also released a lengthy video about a game recently added to Apple Arcade. These Apple services are seen as increasingly important to its bottom line. And the company is using new ways to advertise them.
As Apple’s services division grows in importance, the company’s newest services — Apple TV+, Apple Arcade, Apple News+ and Apple Card — are failing to bring in significant revenue, according to a new report.
Bloomberg‘s Mark Gurman writes that, while services likely will increase yet again when Apple announces its Q3 earnings this week, most of these gains will come from older services like the App Store.
In a research note to clients, Evercore ISI analyst Amit Daryanani argues that not only can Apple get to this mark, it can do so over the next four years. That would be just six years after it hit $1 trillion for the first time. Today, Apple is worth around $1.3 trillion.