Apple One is the Prime-style bundle that will lock us into Apple services

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Amazon Prime video
Can Apple follow the Amazon Prime formula?
Photo: Morning Brew/Unsplash CC

Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.

I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.

Apple explores new ways to promote its services

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Apple services are important to the company’s future profits.
Apple.com was all about Apple TV+ on Friday. It’s all part of advertising this company’s services.
Screenshot: Apple/Cult of Mac

Apple TV+ took over the Apple.com home page on Friday. And the company also released a lengthy video about a game recently added to Apple Arcade. These Apple services are seen as increasingly important to its bottom line. And the company is using new ways to advertise them.

From Apple TV+ to Apple Arcade, Cupertino’s new services fail to bring in big money

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Share Apple TV+
Apple services may not be bringing in the cash, Bloomberg says.
Photo: Charlie Sorrel/Cult of Mac

As Apple’s services division grows in importance, the company’s newest services — Apple TV+, Apple Arcade, Apple News+ and Apple Card — are failing to bring in significant revenue, according to a new report.

Bloomberg‘s Mark Gurman writes that, while services likely will increase yet again when Apple announces its Q3 earnings this week, most of these gains will come from older services like the App Store.

Services could help make Apple a $2 trillion company by 2024

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money
Suddenly that $1 trillion valuation looks pretty paltry.
Photo: Ste Smith/Cult of Mac

Apple was the first public company in history to reach a $700 billion, $800 billion, $900 billion, and $1 trillion valuation. Could it also be the first company to hit the vaunted $2 trillion mark? And, if so, when will this happen?

In a research note to clients, Evercore ISI analyst Amit Daryanani argues that not only can Apple get to this mark, it can do so over the next four years. That would be just six years after it hit $1 trillion for the first time. Today, Apple is worth around $1.3 trillion.

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International App Store
Apple's focusing on growing its services business more than ever.
Photo: Apple

Samsung wants to follow Apple in building a giant services business

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Samsung wants to follow Apple in building a giant services business
Samsung wants to build a $50 billion-a-year services business. Who doesn't?
Photo: Mathieu Turle/Unsplash CC

Samsung wants to copy Apple’s success in services by establishing a $50 billion-a-year services business. This would help the company make up for falling smartphone sales with subscription sales.

Having invested heavily in software over the past four years, a senior Samsung executive said the company is working to turn this into, “meaningful customer experiences.”

Apple ad revenue could hit $11 billion a year by 2025

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?