Apple ad revenue could hit $11 billion a year by 2025

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AppleTV+
Will TV+ be filled with ads? Probably not.
Photo: Roku

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?

Apple sets new Q4 record with $64 billion in revenue

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Big pile of cash underneath an Apple logo.
Apple's giant pile of cash continues to grow.
Image: Ste Smith/Cult of Mac

Apple earnings report for the fourth fiscal quarter of 2019 met the most bullish of Wall Street expectations this afternoon with a Q4 record high of $64 billion in revenue and $3.03 earnings per share.

Apple’s stock price started soaring in after-hours trading on news of the positive earnings. With the iPhone 11 on sale for just 10 days during Q4, Apple CEO Tim Cook gave credit to Apple’s booming service business and the Apple Watch and AirPods for pushing the quarter to record heights.

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Earnings call
Get ready for another record breaking quarter.
Photo: Jim Merithew/Cult of Mac

Analyst isn’t convinced that Apple’s got a promising future in services

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Analyst thinks Apple's services pivot may be headed in the wrong direction.
Services is an incredibly competitive area.
Photo: Mathieu Turle/Unsplash CC

Plenty of folks are buzzing over Apple’s shift to services. From Apple Arcade to iCloud to Apple TV+, Apple’s got a new lucrative business stream which could pick up some of the slack from falling hardware sales.

Keybanc analyst Andy Hargreaves isn’t convinced, however. In fact, he points out that not only are services a competitive market (which everyone knows), but that Apple may actually be headed in the wrong direction.

Services fuel Apple to historic June quarter

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Big pile of cash underneath an Apple logo.
Apple shares are trading up on the good news.
Photo: Ste Smith/Cult of Mac

Record-breaking revenue put Apple right in line with Wall Street expectations as the company released its Q3 2019 earnings report today.

The iPhone-maker brought in $53.8 billion in revenue, a number within range of its own guidance and most analysts’ predictions. That set a new record for Apple third-quarter revenue — a slight gain from Q3 2018’s $53.3 billion. CEO Tim Cook touted the company’s subscription offerings for fueling the new all-time high.

Jony Ive is leaving Apple at a time it’s pivoting to Services

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Apple services
Services is based on software, not hardware.
Photo: Apple

There’s a plenty of court intrigue about the reasons for Jony Ive leaving Apple.

John Arlidge, who interviewed Ive for the U.K.’s Sunday Times in 2013 and 2014, has an interesting take. In an article for Wired, Arlidge points out that Ive’s split from Apple comes at a time when it’s pivoting away from hardware.

Big changes might come to struggling Apple News+

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Apple News
Apple News+ revenues fail to impress publishers.
Photo: Ste Smith/Cult of Mac

Apple is already having to consider some major changes to its new Apple News+ service just three months after it launched earlier this year.

The subscription news service was supposed to be a boon for publishers and bring in a ton of extra cash, but a new report claims most publishers are only seeing a fraction of the revenue Apple promised.

What we learned from Apple’s surprising earnings report

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Big pile of cash underneath an Apple logo.
Apple's giant pile of cash continues to grow.
Image: Ste Smith/Cult of Mac

Wall Street received surprisingly better-than-expected news from Apple’s Q2 2019 earnings report today — and the stock is soaring in after-hours trading.

iPhone sales remain down, but pretty much every other facet of the company’s business is firing on all cylinders. Customers are falling in love with the iPad all over again. Services are booming. And Apple’s wearables business is now the size of a Fortune 200 company.

Despite plenty of doom and gloom from analysts over the last 12 months, Apple’s future is looking bright again.