Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.
I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.
Apple on Tuesday introduced its Apple One subscription packages, which bundle existing services at discounted rates.
There are three configurations on offer. Here’s what you get for your money (and, most importantly, how much you can save).
A rumor that Apple plans to offer discounts on bundles with iCloud, Apple Arcade and other services may have been confirmed Thursday. Mentions of the “Apple One” subscription bundle reportedly turned up in the code for Apple Music for Android.
Apple TV+ took over the Apple.com home page on Friday. And the company also released a lengthy video about a game recently added to Apple Arcade. These Apple services are seen as increasingly important to its bottom line. And the company is using new ways to advertise them.
As Apple’s services division grows in importance, the company’s newest services — Apple TV+, Apple Arcade, Apple News+ and Apple Card — are failing to bring in significant revenue, according to a new report.
Bloomberg‘s Mark Gurman writes that, while services likely will increase yet again when Apple announces its Q3 earnings this week, most of these gains will come from older services like the App Store.
Apple was the first public company in history to reach a $700 billion, $800 billion, $900 billion, and $1 trillion valuation. Could it also be the first company to hit the vaunted $2 trillion mark? And, if so, when will this happen?
In a research note to clients, Evercore ISI analyst Amit Daryanani argues that not only can Apple get to this mark, it can do so over the next four years. That would be just six years after it hit $1 trillion for the first time. Today, Apple is worth around $1.3 trillion.
Apple announced Tuesday that it is launching a whole host of its services in dozens more countries around the world.
Starting today, the App Store, Apple Arcade, Apple Podcasts, and iCloud are available in 20 additional countries. Apple Music, meanwhile, has picked up an additional 52 (!) international markets.
Apple today marked the close of an historic 2019 for its Services businesses following its biggest ever year so far.
The introduction of Apple Arcade, Apple Card, News +, and TV+ helped ensure Services continued to reach new heights. They also mean Apple goes into 2020 with “incredible momentum.”
Samsung wants to copy Apple’s success in services by establishing a $50 billion-a-year services business. This would help the company make up for falling smartphone sales with subscription sales.
Having invested heavily in software over the past four years, a senior Samsung executive said the company is working to turn this into, “meaningful customer experiences.”
The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.
Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.
But will Apple really take advantage of it?
