Apple is already manufacturing its Siri-powered speaker

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The Amazon Echo may finally have competition from Apple.
The Amazon Echo may finally have competition from Apple.
Photo: Jim Merithew/Cult of Mac

Apple’s grand unveiling of its Siri-powered home speaker could come as soon as next week, according to a new report that claims production on the new device is already underway.

Whispers that Apple is working on a speaker to rival the Amazon Echo and Google Home have been swirling around the rumor mill for months. Even though Apple execs have downplayed the possibility of a Siri speaker in the past, but it looks like it’s about to become a reality. And it will boast some new tech its rivals don’t have.

What to expect from Apple’s Q2 2017 earnings report

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Tim Cook and Luca Maestri will reveal Apple's Q2 earnings.
Apple made a ton of money last quarter.
Photo: Jim Merithew/Cult of Mac

Pebble update ensures your watch will work when services die

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Pebble might be dead, but your watch isn't.
Pebble might be dead, but your watch isn't.
Photo: Pebble

Apple will reveal Q2 2017 earnings on May 2

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Will Apple reach its own targets for Q2?
Will Apple reach its own targets for Q2?
Photo: Ste Smith/Cult of Mac

Apple has confirmed that it will reveal its Q2 2017 earnings during a conference call on May 2.

The company’s results for the second fiscal quarter of this year will reveal the state of demand for iPhone 7 almost eight months into its cycle, and whether there is still plenty of excitement for the new MacBook Pro.

It’s not just you, iCloud is down now for some users

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iCloud is down.
Photo: Apple

10 key takeaways from Apple’s historic earnings call

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moneyapple
Apple made a ton of money. What more do you need to know?
Photo: Ste Smith/Cult of Mac

Liveblog: Apple hits new highs with doubleplusgood Q1 2017 earnings call

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Get ready for Apple's most exciting earnings call of 2017.
Get ready for Apple's most exciting earnings call of 2017.
Photo: Ste Smith/Cult of Mac

Apple is set to reveal its first quarterly earnings report of 2017 and, if Wall Street’s estimates are any indicator, it could be Apple’s biggest quarter ever.

After multiple quarters of declining revenues, today’s call could see the company return to growth, lifted by strong iPhone sales over the holidays and a burgeoning services business that has quickly become Apple’s second-biggest moneymaker.

Tim Cook and Luca Maestri are scheduled to hold an open call with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be here liveblogging and analyzing all the action. Get prepped for the call with our guide on what to expect, and join the fun in the liveblog below.

Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple rakes in $9 billion in profit during Q4 2016

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money
Yep, Apple made a bunch of money, again.
Photo: Ste Smith/Cult of Mac

Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.

The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.