| Cult of Mac

Beats unleashes army of athletes in new Powerbeats Pro ad


LeBron has been rocking Beats since day one.
Photo: Beats

Some of the biggest names in sports can be seen rocking the new Powerbeats Pro in the latest video put out by Apple’s headphone company.

Beats’ new ad unleashes the Powerbeats Pro everywhere from the basketball court to the skate park as superstars like LeBron James and Serena Williams train to dominate their respective games. With over a dozen athletes making a cameo, the action-packed ad has a lot to take in.

How many familiar faces can you spot?

Beats by Dre’s marketing guru bails on Apple


Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Apple lines up Manchester City star as sport ambassador


Raheem Sterling of Manchester City.
Raheem Sterling of Manchester City.
Photo: JoshJDSS/FlickR

Apple is planning to make a big advertising push during the 2016 UEFA European Championship football tournament, and Raheem Sterling could be the star of the company’s ads.

Manchester City’s Raheem Sterling is reportedly close to signing a deal with Apple to become its first ever global sports ambassador from England, but the entire deal hinges on whether the 21-year-old phenom actually makes the team.

Apple’s New iPhone 5 Ad Showcases Do Not Disturb… The Day After It Stops Working [Video]


Do Not Disturb on. Even when you don't want it to be.
Do Not Disturb on. Even when you don't want it to be.

Apple has posted a brand new iPhone 5 ad to YouTube called “Dream.” Featuring tennis stars Venus and Serena Williams, it humorously promotes the Do Not Disturb feature that Apple introduced with iOS 6. However, Apple could have picked a better time to publish it. The clip comes a day after iPhones switched over to 2013 and the Do Not Disturb feature stopped working properly.