This post is brought to you by SEO PowerSuite, an all-in-one suite of powerful yet easy-to-use Mac SEO tools.

As Google changes its algorithms, website operators who want to land a prized top spot in search results must update their approaches to publishing and search engine optimization, or SEO.

Google’s goal is to return helpful search results to its users. Understanding how Google determines what sites are relevant is critical if you want to raise or maintain your site’s organic visibility.

This post is brought to you by SEO PowerSuite.

These days, Google is clearly heading toward delivering more helpful search results, which makes some people believe that search engine optimization has become a thing of the past. The reality is quite the opposite, though: It has never been more important to understand best SEO practices and get your hands on accurate data to maintain a stable online presence.

If you don’t want to hire professionals to fix up your site, SEO PowerSuite is your DIY alternative.

SEO PowerSuite is an all-in-one suite of Mac SEO tools that, according to the company, is reportedly used by every third SEO professional in the world. To find out how to use SEO PowerSuite to optimize your website, read on.