Customer spending on mobile apps could nearly double over the next five years, according to forecasting carried out by leading app analytics platform Sensor Tower Store Intelligence.
In research published Wednesday, the firm suggests spending on the iOS App Store and Google Play store will approach $171 billion by 2024. That’s 2x the amount that was spent in 2019, meaning around 20% year-on-year growth.
Last year, iPhone users in the U.S. spent an average of $100 on in-app purchases and premium apps for the first time, according to data published Wednesday by app analytics firm Sensor Tower.
This figure was up $21 on the $79 average spent in 2018. It does not cover payments made using retail apps like Amazon, ride-sharing apps such as Uber, or any other payments that aren’t processed via Apple and the App Store.
TikTok is the hottest app going right now, and plenty of other developers are trying to hitch their wagon to TikTok’s proverbial star by building apps that function as “enhancements” to the mega-popular video editing and sharing app.
According to new data from app analytics platform Sensor Tower, of the 480 million installs generated by 2019’s top 20 new apps, almost 38% were video and photo editors and sticker apps designed to enhance the experience of using TikTok or Instagram. That’s quite the ecosystem!
TikTok was the most popular iOS app worldwide in Q4 2019, as measured by total number of downloads. In both the App Store and Google Play, TikTok downloads hit an all-time high of almost 220 million installs. On iOS alone, it racked up 42 million.
In the United States, TikTok ranked no. 2 after the newly launched Disney+.
No game dominated the summer of 2016 quite like the augmented reality blockbuster Pokémon Go. Raking in massive bucks and plenty of virtual column inches that summer, the game became a massive smash hit — before fading from view.
At least, that’s the perspective of people who wonder if anyone still plays Pokémon GO. In fact, not only do people still play it; the game just had its best year to date. What’s the secret to its longevity? And why is that a good thing for gamers?
Nintendo’s new subscription model seems to be paying off in droves for the company — as shown by the company’s most popular mobile game, Mario Kart Tour.
Mario Kart Tour debuted to massive download numbers in late September 2019. According to Apple it was the most downloaded App Store game of 2019. But as figures exclusively obtained by Cult of Mac show, it’s proving quite the money generator as well.
Customers spent a massive $25.5 billion globally in the iOS App Store during the first half of 2019. That represents an increase of 13.2% compared to the same period one year ago.
While Android devices considerably outnumber iOS handsets, Apple still raked in the majority of profit. Total app spending through Google Play hit just $14.2 billion. That means that the amount generated by Apple’s App Store was around 80% greater than Google Play’s estimated gross revenue.
Apple may be launching a plethora of new Services, but its established App Store business also continues to boom.
According to new figures released by analytics platform Sensor Tower, the App Store will more than double its revenue by 2023. That would mean bringing in a global revenue of $96 billion, a 104 percent increase over last year’s $47 billion.