Spending on mobile games in the App Store grew significantly over the past quarter, despite the coronavirus pandemic, a new report by Sensor Tower claims. Across the App Store and Google Play, global spending grew 27% year-over-year in the second quarter of 2020 to hit $19.3 billion.
Of the total revenue, the App Store made up $11.6 billion to Google Play’s $7.7 billion. That’s even though the App Store only making up a tiny 2.7 billion of the overall 15.1 billion app downloads in the quarter. As ever, the App Store is where the lion’s share of profits is to be made!
Total App Store spending surged to a massive $32.8 billion in the first half of 2020, combining money spent on premium downloads, subscriptions, and in-app purchases, a recent blog post from app analytics firm Sensor Tower suggests.
Not only is that an enormous amount of cash, but it’s also close to double the estimated gross revenue spent in the Google Play store, despite the bigger market share enjoyed by Android. User spending on Google Play reportedly hit $17.3 billion in the first half of the year.
Alongside the physical health concerns during COVID-19, there’s been a massive uptick in mental health issues like anxiety. Those worries are highlighted by a big surge in mental wellness mobile app downloads, as noted in a new report from app analytics firm Sensor Tower.
The firm notes that the top 10 mental wellness apps experienced a big increase in downloads in April from the pre-lockdown January 2020. In all, apps like Calm, Headspace and Meditopia racked up a total of 10 million downloads last month.
Few areas are booming right now like mobile apps, which have experienced massive growth during coronavirus lockdown. According to a new report from app analytics platform Sensor Tower, data used by mobile app downloads has surged during lockdown.
In a post published Wednesday, the firm said data usage for first-time installs of the top 250 mobile apps worldwide was up 34% from the same quarter last year. Based on an average of the last three years, it is up a whopping 52% — hitting an unfathomable 391 petabytes in Q1 2020. (A petabyte equals roughly 1,000 terabytes.)
TikTok had another massively successful month on mobile in April, a Tuesday report by leading app analytics platform Sensor Tower claims.
According to the report, users spent more than $78 million, across both iOS and Android, on TikTok last month. TikTok ranked number one on the App Store’s list of Top Grossing apps for the month, followed by YouTube, and then Tinder. This list does not include games. TikTok’s user spending is up by 10x compared to April last year.
Customer spending on mobile apps could nearly double over the next five years, according to forecasting carried out by leading app analytics platform Sensor Tower Store Intelligence.
In research published Wednesday, the firm suggests spending on the iOS App Store and Google Play store will approach $171 billion by 2024. That’s 2x the amount that was spent in 2019, meaning around 20% year-on-year growth.
Last year, iPhone users in the U.S. spent an average of $100 on in-app purchases and premium apps for the first time, according to data published Wednesday by app analytics firm Sensor Tower.
This figure was up $21 on the $79 average spent in 2018. It does not cover payments made using retail apps like Amazon, ride-sharing apps such as Uber, or any other payments that aren’t processed via Apple and the App Store.
TikTok is the hottest app going right now, and plenty of other developers are trying to hitch their wagon to TikTok’s proverbial star by building apps that function as “enhancements” to the mega-popular video editing and sharing app.
According to new data from app analytics platform Sensor Tower, of the 480 million installs generated by 2019’s top 20 new apps, almost 38% were video and photo editors and sticker apps designed to enhance the experience of using TikTok or Instagram. That’s quite the ecosystem!
TikTok was the most popular iOS app worldwide in Q4 2019, as measured by total number of downloads. In both the App Store and Google Play, TikTok downloads hit an all-time high of almost 220 million installs. On iOS alone, it racked up 42 million.
In the United States, TikTok ranked no. 2 after the newly launched Disney+.