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Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.

There are, of course, plenty of non-education uses for iBooks Author.

When Apple announced iBooks Author in January, the company positioned the free ebook publishing tool as a way for faculty members of schools and colleges to create their own customized and interactive textbooks. However, since Apple allows the software to be used by anyone, it has become a tool for authors or organizations that want to self-publish either for personal distribution or for sale/download in the iBookstore.

While easy self-publishing tools may bring to mind the image of someone writing their first novel or a memoir, there are any number of ways to use both the publishing features of iBooks Author and the distribution channel of the iBookstore. One of which is as a marketing and informational tool – an approach that takes the concept of a white paper to a new and powerful interactive level.