Ulrich Kranz, who once developed electric cars for auto-giant BMW, has reportedly been hired by Apple. He’ll become an important part of the Mac-maker’s ongoing efforts to create a self-driving Apple car.
April 22, 2013: The world gets its first Apple car. Well, kind of.
In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple. This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.
Apple reportedly hired Manfred Harrer for its top-secret self-driving vehicle project. It’s a telling move because Harrer previously was head of chassis development at Porsche. This is a clear sign that the Mac-maker is planning an Apple car, not simply an autonomous vehicle system to be licensed to automakers.
A respected Apple analyst and prognosticator threw cold water on recent reports about a future Apple Car arriving in the next few years. Ming-Chi Kuo says it’s possible a self-driving vehicle from Apple could land in 2025, but he wouldn’t be surprised if the launch doesn’t happen before 2028.
Apple is reportedly prepping an an autonomous vehicle that’s aimed at the consumer market. Leaked information indicates Apple is going to make a car and sell it to the public, not just develop self-driving technology to license to other companies.
Apple Car production supposedly will begin in 2024 using cutting-edge battery technology.