| Cult of Mac

Banish bad posture forever with the unique Roost MacBook stand

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Up, up up! The Roost elevates your MacBook experience. Photos Charlie Sorrel/Cult of Mac
Up, up up! The Roost elevates your MacBook experience. Photos Charlie Sorrel/Cult of Mac

I was supposed to get a Roost to review last year after the successful Kickstarter went into production. I didn’t, but we fixed that at the beginning of this summer, and think God we did – this stand will change the way you use your MacBook.

The Roost is a crazy collapsible scaffold that unfolds from nothing to become a sturdy stand the holds the MacBook at eye-level. Assuming you combine it with regular breaks, and set your keyboard at the right height, you will never have to experience neck, arm or back pain ever again.

New frontier for the sharing economy: attics and basements

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Jonathan Gillon, Co-Founder/CEO, of Roost
Jonathan Gillon, co-founder and CEO of Roost, wants to help you stash your stuff. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — The latest innovation of the so-called sharing economy seems perfect for this city’s hypercompetitive rental market, where tiny apartments go for outrageous sums and space is at a premium.

Sort of like Airbnb for storage, new startup Roost connects people who need to stow some stuff — furniture, boxes of books, whatever — with individuals with room to spare in an attic or garage.

The company was founded by Jon Gillon, who came up with the idea after his older brother moved here from Texas with a Subaru full of stuff.

“We improvised,” Gillon told Cult of Mac. “I made room in my apartment in exchange for drinks and dinner. When his place was ready we were like, ‘This is a great idea.’ The light bulb went on.”