The gap between Apple TV and Roku continues to widen — only not in Apple’s favor.
According to the latest research data, Apple TV is getting absolutely dominated in the streaming set-top box race. As top rival Roku inches closer toward taking over half the market, Apple TV still struggles to crack into the top three streamers. And the future isn’t looking too bright.
Apple TV still isn’t doing any damage to Roku’s control of the TV streaming media player market, based on the latest study that show’s Apple device is still sitting in fourth place in the rankings.
Cupertino might not consider Apple TV a “hobby” any longer, but according to new data from comScore, the streaming device certainly is not viewed as a serious contender in the marketplace.
ComScore’s new figures show that — at the end of 2016 — Roku led the way for streaming TV boxes/sticks in the United States, with 18 percent penetration among Wi-Fi households. Amazon’s Fire TV followed on its heels with 12 percent, while Google’s Chromecast came third with 8 percent. Apple TV trailed in fourth place with just 5 percent.
Remember when we all got excited about Apple TV and how it had the potential to change TV as we know it?
It seems that fewer and fewer people do. New data from eMarketer suggest Apple is currently “at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.”
You won’t be forced to use Apple’s teeny tiny Siri Remote to play games on Apple TV much longer.
Apple is turning its little black box into a more serious gaming console with tvOS 10 by giving developers the ability to require a third-party controller for games.
The fourth generation Apple TV experienced the largest increase in unit sales last year among streaming media players but it hasn’t been good enough to supplant Roku as the top streamer in the U.S.
Apple TV’s biggest weakness appears to be its price point. New research shows that smaller stick streamers made up half of last year’s sales and Apple’s competition reaped the rewards.
The new Apple TV is here, and there’s no doubt it’s the best set-top box we’ve seen from Cupertino, with powerful new hardware and the tvOS operating system, Siri integration — and most importantly, support for third-party apps and games.
If you’re into movies and TV shows, or playing the greatest iOS games on your big screen, the new Apple TV is probably at the top of your wish-list if you haven’t already bought one. But how does it compare to the other products Apple has launched this year? Is it better than the rest?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question!
A new study puts Apple TV at the top of the streaming-box charts, but it’s faring less well in public perception on social media.
Adobe draws data for its quarterly survey, Digital Video Benchmark, from hundreds of apps and billions of online views. And the second chunk of 2015 had some surprises.
The most popular online retailer in the world, Amazon, is using its e-commerce powers to put the hurt on Apple and Google’s streaming devices in order to prop-up the Amazon Fire TV and Fire TV stick.
In an email sent to marketplace sellers, Amazon told employees it will stop selling Apple TV and Google Chromecast. No new listings for the devices are allowed, and all other existing inventory is scheduled to be removed by October 29th.
Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.
Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?
It’s been over two and a half years since Apple TV was updated, and while Apple’s been happy resting on its laurels, its biggest competitors are passing it by.
Google’s Chromecast is now more popular than Apple TV, reports Parks Associates, which says streaming media players become more popular than ever in the first three quarters of 2014, as 10 percent of U.S. households bought at least one new streaming device.
Tim Cook swears Apple TV isn’t just a hobby for the mothership anymore, but according to the latest estimates, it might be time for Apple unleashed some new non-hobby Apple TV features if it wants to catch up to Roku and Chromecast.
New data from Parks Associates reveals that while the Apple TV streaming box has been available for over seven years, Chromecast has already surged past Apple TV in 2013, making Google’s tiny stick the most popular streaming device in the U.S.
Since the release of the Apple TV back in 2007, it’s evolved into an essential gadget for all media streamers, and with that, Apple has invented some competition with the likes of Amazon Fire and the Roku. This week Cult of Mac puts the $99 Apple TV against the entry-level $49 Roku 1.
Apple TV may have scored sales of $1 billion in 2013, but that hasn’t stopped Roku CEO and founder Anthony Wood from branding the device a “a money loser” and questioning why Apple would want to keep selling it.
The comments were made at the inaugural Code/Media event on Thursday, hosted by technology site Re/code. They arrive at a time when Apple is reportedly preparing a new version of the Apple TV that will integrate with Comcast’s network to provide users with a streaming TV.
Having beaten out Apple TV as the most-used streaming set-top box in the United States, Roku is set to debut its own smart TV — called Roku TV.
“That’s right, actual TVs, designed to give consumers a simple and powerful entertainment experience in today’s connected world,” Roku CEO Anthony Wood noted in his company’s announcement. “We’ve applied the same principles that have made Roku the most popular streaming players in America to TVs.”
Amazon is gearing up to launch a new set-top box that hopes to compete with the Apple TV and other video streaming devices this holiday, The Wall Street Journal reports. It’s understood the device is small and resembles a Roku, and it will run apps and provide content from a variety of sources, including Amazon’s own Prime service.
At an event in Japan today, Sony unveiled the new PS Vita TV, a tiny set-top box that will sell for around $95 and look to compete with devices like the Apple TV. Not only will it let you stream content from services like Hulu and Sony’s own Video Unlimited service, but if you connect a DualShock 3 controller, it will also allow you to play PSP and PS Vita games on your TV.
Apple TV manages to grab most of the spotlight for streaming set-top boxes, but when it comes time to actually view content, Americans are using Roku far more frequently than Apple’s little hobby.
A new study from Parks Associates found that while the Apple TV is used by 24% of U.S. consumers with a streaming video device, Roku has managed to best that with a 37% usage rate among households with such devices.
Although it was a great idea, this notion of a cheap Android game console, the Ouya left a lot to be desired at launch. The hardware had some obvious deficiencies, like controller dead spots, but more importantly, the game library at launch was practically non-existent.
Right now, it looks like the Ouya is a dud: a great idea that just didn’t have a chance because it couldn’t get a push. But you know who might be able to take that same idea and get developers to treat it more seriously? Amazon. And they’re working to do just that.
The Roku iOS app got another update today. In addition to the previous “Play on Roku” feature which let users stream music and static images to the set top media box, the company has now added the ability to stream video directly from the iOS app as well.
In a market that includes Apple TV and Google’s nascent Chromecast technology, Roku is making some positive steps to stay relevant.
Buying a $35 dongle to magically stream all the video of the internet to your TV sounds pretty awesome, and based on early impressions Chromecast does a decent job, but how does its content stack up against the Apple TV and Roku?
Danny Sullivan created the chart above to break down the content you’ll find on Chromecast, Apple TV and Roku. If you only care about streaming video off Netflix and YouTube, then Chromecast is the best bang for your buck. But if you want to watch HBO Go, Hulu, or pull content from iTunes or Amazon, Apple TV or Roku have more content options.
Source: Marketingland
Via: Twitter
According to Apple, the Apple TV is “just a hobby.” According to a new report, though, it’s way more than a hobby: it’s the dominant force in video streaming.
Tim Cook and co. have claimed that the Apple TV is just a hobby device, but that hasn’t stopped it from dominating the TV streaming box industry.
A new report from Frost & Sullivan claims that Apple TV now accounts for 56% of the worldwide IP streaming devices market and its nearest competitor, Roku, isn’t even close.
Time Warner Cable is in talks with Apple to sign a video streaming deal for some of its content. After the successful launch of its TWC TV app on Roku devices this past March, Time Warner Cable announced that it’s trying to get ink more deals.
Speaking at an investors conference in London on June 4, Time Warner Cable CEO Glenn Britt told investors that the company wants to strike deals with Apple, Microsoft, and Samsung:
Speaking of Microsoft, they’re the latest company said to be eyeing the living room, designing a new set-top box to go head-to-head with the Apple TV. But Microsoft might have an ace up their sleeves.
