Design firm Ammunition takes top honors for innovation

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A $3,000 Octovo surfboard is just one creation of design firm Ammunition. Photo: Fast Company
A $3,000 Octovo surfboard is just one creation of design firm Ammunition. Photo: Fast Company

San Francisco design firm Ammunition beat out Apple and others to be named Fast Company’s top “Innovative Company in Design.”

Co-founded by Robert Brunner, the former head of Apple’s industrial design studio who hired Jony Ive, Ammunition is most famous for designing the Beats Electronics headphones. Ammunition was named most innovative not just for the string of hit products it’s helped bring to market but for taking an equity stake in the companies with which it works.