Today in Apple history: Rainbow Apple logo gets a modern overhaul

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Apple adds 5 new vice presidents to its executive lineup
20 years ago today, Apple ditched its rainbow logo.
Photo: Lyle Kahney/Cult of Mac

August 27: Today in Apple history: Rainbow Apple logo gets a modern overhaul August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.

The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.

Apple logo creator will share his design secrets at live event this month

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Janoff
Rob Janoff was the designer of Apple's iconic corporate logo.
Photo: Fiverr

The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.

If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.

Apple reportedly plans to debut 3-D logo for all future products

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iPhone-6-Logo-011
Photo: Nowhereelse.fr

Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”

This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.