August 27, 1999: Apple swaps out the striped, multicolored logo the company used since 1977 for a new single-color version.
The replacement of the iconic Apple logo shocks many longtime fans. However, it is part of a sustained, company-wide overhaul led by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.
It’s hard comprehending the road Apple took to create the iPhone XS. What started in a garage 42 years ago grew into a trillion dollar company.
Now, you can own an iPhone XS that honors the tech giant’s spartan beginnings.
The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.
If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.
Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky.
But that wasn’t the case when the company launched, as Apple co-founder Steve Wozniak recently revealed.
Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”
This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.
