| Cult of Mac

Four Out Of Five Americans Won’t Consider A Microsoft Surface

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Majority of Americans won't even consider buying a Microsoft Surface
Majority of Americans won't even consider buying a Microsoft Surface.

According to a poll conducted by discount site CouponCodes4u, less than one-quarter of American consumers will consider buying Microsoft’s newly unveiled Surface. The discount site used the poll to study the overall tablet space and to determine brand awareness and perceptions across the U.S. market. It found that only 22% of respondents would consider buying one of the Surface tablets.

The survey, which was taken by 1,578 Americans in the 21 to 35 age bracket, also found high brand loyalty among tablet owners for both the iPad and for Android.

Google’s Quickoffice Acquisition Could Be a Precursor To a Mobile Office Feature War

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Google's purchase of Quickoffice could cause a serious shakeup in the mobile business market
Google's purchase of Quickoffice could cause a serious shakeup in the mobile business market

Google shook up the mobile business landscape by announcing its acquisition of mobile office powerhouse Quickoffice. That move might not seem terribly large, but it creates a very different and unexpected dynamic in the business mobility world. It also sets up a showdown over business capabilities that could have lasting ramifications.

Why is this move significant? It means that every company that produces a major mobile platform now also owns a serious office and productivity solution. Microsoft has Office, Apple has iWork, RIM has Documents To Go (which it acquired nearly two years ago), and Google now has Quickoffice as well as Google Docs. Each company can now ensure that its mobile business customers will have at least one solid option for working with Office files on their smartphones or tablets.

ETSI Approves Apple’s Controversial New Nano-SIM Format

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This is the nano-SIM card that will be in your future iPhones.
This is the nano-SIM card that will be in your future iPhones.

Despite disapproval from its rivals, Apple’s new 4FF nano-SIM format has been approved by the European Telecommunications Standards Institute (ETSI) this morning, edging out other proposals from the likes of Motorola, Nokia, and Research in Motion. The new card is said to be 40% smaller than existing micro-SIM cards, but it offers all of the same functionality. 

Why Was An Apple Board Member Using A BlackBerry?

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Millard Drexler - J. Crew CEO, Apple board member, BlackBerry user
Millard Drexler - J. Crew CEO, Apple board member, BlackBerry user

RIM has made a lot of headlines lately. Most of them have involved an ongoing exodus of executives leaving the company for greener pastures and/or reports of massive layoffs as the company tried to restructure itself under the leadership of new CEO Thorsten Heins.

There’s one bright spot of publicity for RIM this week, however. J. Crew CEO and Apple board member Millard Drexler uses a BlackBerry Bold 9900 – a fact noted after a CNBC piece about operations at J. Crew.

Is this good news for RIM? Yes and no. It shows that not every major company has abandoned the BlackBerry and not every executive has demanded an iPhone (at least not yet). Of course, if Drexler wasn’t a member of Apple’s board of directors, it’s likely that no one would really care what type of smartphone he used.

Apple’s Secret Weapon In The Patent Wars Is A Nuclear NORAD

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Is the Rockstar Consortium Apple's secret weapon in the patent wars?
Is the Rockstar Consortium Apple's secret weapon in the patent wars?

The Rockstar Consortium made headlines when the group won a bidding war for the patent portfolio of one-time communications giant Nortel. Aside from getting a green light for the purchase from the Department of Justice, Rockstar hasn’t really made headlines since it won the patents.

Rockstar may be keeping a low profile right now, but the company is well armed and will play a massive role in the mobile technology patent battles echoing around the world. In fact, the company may very well have been a secret weapon in Steve Jobs’ plan to “go thermonuclear” in Apple’s battle against Android.

RIM’s PlayBook Gets LTE Approval – Does Anyone Really Care?

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RIM gets FCC approval for LTE PlayBook
RIM gets FCC approval for LTE PlayBook

Late last week, RIM got FCC approval to ship LTE models of its BlackBerry PlayBook tablet. The news isn’t a complete surprise. RIM had announced plans for a 4G PlayBook option last year when the tablet originally shipped. Sprint was the targeted as the primary U.S. carrier for the device, which would’ve operated on Sprint’s WiMax network, but the carrier announced it was canceling that plan after the initial Wi-Fi PlayBook shipped (and got less than stellar reviews).

iOS Developer Brings BlackBerry 10’s Predictive Keyboard To iPhone [Jailbreak]

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The new BlackBerry 10 keyboard comes to the iPhone long before RIM can bring it to BlackBerry.
RIM may have designed it, but the iPhone gets it first.

Research in Motion showed off its BlackBerry 10 operating system earlier this month at its BlackBerry World event in Florida. While many have branded the release too little too late, it does have some features that actually look pretty nice.

One of those is its gesture-based predictive text keyboard, which allows you to swipe a single key to input common words. Thanks to one iOS developer, this feature will be available on jailbroken iPhones before it gets its official debut on a BlackBerry 10 handset.

Most Marketing Pros Say iPad Will Dominate Business In 2013

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50% of marketing pros predict iPad continues to dominate business in 2013
50% of marketing pros predict iPad continues to dominate business in 2013

The iPad currently dominates the business tablet market so thoroughly that you can pretty much call it the entire market. A big point of debate in many business and IT circles is how long Apple will be able maintain such a position. One research firm reframed that debate by simplifying the question.

Which operating system do you think will become the preferred business tablet option over the next 12 months?

50% of respondents said that they expect the iPad to maintain its lead in business environments.

RIM Falls Flat Trying To Hype Third World Sales As A Major Success

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RIM highlights sales in developing nations as major success
RIM highlights sales in developing nations as major success.

In addition to promoting its unfinished BlackBerry 10 mobile OS at BlackBerry World in Florida, RIM also made an effort to hype the success of its current BlackBerry 7 OS in developing markets, including Nigeria and Indonesia.

It isn’t surprising to see RIM trying to prove that it’s still a competitor in the global marketplace by highlighting the platforms use in developing countries. During RIM’s latest financials call, the first one for its new CEO Thorsten Heins, the company acknowledged that markets in the developing world accounted for much of the company’s revenue.

iPhone Owners Are Least Likely To Switch Carriers When Service Sucks

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switching

 

Practically every mobile phone carrier in the U.S. has relied on the iPhone to boost their sales numbers and increase customer satisfaction in recent years (sorry, T-Mobile). It turns out that betting on the iPhone isn’t just great because it gives customers the pretty device they want, but converting users into iPhone owners might mean that they will be more likely to stay with your carrier in the long run even when your service sucks. On the other hand, BlackBerry and Android owners are quicker to jump ship when the service has problems.