The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.
Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.
But will Apple really take advantage of it?
Battle royale games have now raked in more than $2 billion on Android and iOS, according to the latest data.
Fortnite and competing titles like PUBG Mobile earned an estimated $476 million during the first quarter of 2019 alone. A surprising title leads in player spending — but there is a catch.
Apple’s newest services don’t deliver the “depth” investors want to see as iPhone sales fall for the Cupertino company.
Some analysts are particularly disappointed with the upcoming Apple TV+ video streaming service. They don’t believe Apple has any hope of competing with Netflix.
Spotify has filed a legal complaint against Apple for what it believes is anti-competitive behavior.
The music streaming service, like many others, has an issue with the 30 percent cut Apple charges on App Store revenue. Spotify says Apple makes it very difficult to avoid the fee, which makes some services more expensive.
Apple suppliers have taken a hit in revenue during early 2019 as a result of falling iPhone shipments. Analysts don’t expect a turnaround anytime soon with Apple’s smartphone still struggling to catch a break in China.
The App Store raked in almost twice as much revenue as Google Play in 2018, despite significantly fewer downloads.
Google’s marketplace did enjoy a 27.3 percent rise in gross app revenue year-over-year — a larger rise than Apple’s — but iOS remains the most lucrative platform for developers by far.
Apple reportedly replaced a whopping 11 million iPhone batteries last year — 10 times as many as anticipated.
Apple CEO Tim Cook has already cited this as one of the reasons why new iPhone sales are slowing. It is believed the company expected to perform between 1 and 2 million replacements under its heavily-discounted $29 program.
Slowing iPhone sales aren’t just bad news for Apple.
Foxconn, the company’s largest manufacturing partner, is also suffering as a result of weakening iPhone demand, with revenue for December falling 8.3 percent year-over-year.
It’s the first time Foxconn has experienced a drop in revenue in almost a year.
It turns out Apple isn’t the only smartphone maker that’s suffering from falling sales in China. Samsung, one of the iPhone’s biggest rivals, is also expected to follow Apple in confirming lower than anticipated revenue for the fourth quarter of 2018.
The South Korean company’s warning, which will reportedly come on Tuesday, will reveal a 12 percent fall in year-on-year operating profit for the three-month period. Revenue is also expected to drop 5 percent.
Apple enjoyed an incredible start to 2018 thanks to a record-breaking holiday quarter, but according to one analyst, this year’s will be even better.
Thanks to an impressive new iPhone lineup and the best Apple Watch yet, revenue could reach insane new heights as we see out 2018. iPhone sales alone are predicted to surpass a staggering 81 million units!
