Apple ad revenue could hit $11 billion a year by 2025

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?

Battle royale games rake in $2 billion on mobile alone

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Fortnite on Android
Fortnite isn't top of the list, but there's a catch.
Photo: Epic Games

Battle royale games have now raked in more than $2 billion on Android and iOS, according to the latest data.

Fortnite and competing titles like PUBG Mobile earned an estimated $476 million during the first quarter of 2019 alone. A surprising title leads in player spending — but there is a catch.

Apple’s newest services lack ‘depth,’ analysts warn

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Morgan Stanley thinks Apple TV+ could have 136 million subs by 2025
Morgan Stanley thinks Apple TV+ could have 136 million subs by 2025
Photo: Apple

Apple’s newest services don’t deliver the “depth” investors want to see as iPhone sales fall for the Cupertino company.

Some analysts are particularly disappointed with the upcoming Apple TV+ video streaming service. They don’t believe Apple has any hope of competing with Netflix.

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Spotify is adding 2x as many monthly subscribers as Apple Music
Spotify is adding 2x as many monthly subscribers as Apple Music
Photo: Spotify

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App Store
Apple apps no longer dominate App Store search results.
Photo: Ste Smith/Cult of Mac

Apple wildly underestimates demand for cheap iPhone batteries

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Right to Repair
iPhone 11 could look very different on the inside.
Photo: iFixit

Apple reportedly replaced a whopping 11 million iPhone batteries last year — 10 times as many as anticipated.

Apple CEO Tim Cook has already cited this as one of the reasons why new iPhone sales are slowing. It is believed the company expected to perform between 1 and 2 million replacements under its heavily-discounted $29 program.

Slowing iPhone sales cause Apple suppliers to suffer

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iphone XS
It’s not just Apple that’s feeling the impact.
Photo: Apple

Slowing iPhone sales aren’t just bad news for Apple.

Foxconn, the company’s largest manufacturing partner, is also suffering as a result of weakening iPhone demand, with revenue for December falling 8.3 percent year-over-year.

It’s the first time Foxconn has experienced a drop in revenue in almost a year.

Samsung also suffers as smartphone sales slump in China

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Samsung Galaxy Note 8
Apple isn't the only one suffering in China.
Photo: Killian Bell/Cult of Mac

It turns out Apple isn’t the only smartphone maker that’s suffering from falling sales in China. Samsung, one of the iPhone’s biggest rivals, is also expected to follow Apple in confirming lower than anticipated revenue for the fourth quarter of 2018.

The South Korean company’s warning, which will reportedly come on Tuesday, will reveal a 12 percent fall in year-on-year operating profit for the three-month period. Revenue is also expected to drop 5 percent.

Apple’s holiday quarter earnings could be insane

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Tim Cook earnings apple
Apple earnings could be about to reach new heights.
Photo: Ste Smith/Cult of Mac

Apple enjoyed an incredible start to 2018 thanks to a record-breaking holiday quarter, but according to one analyst, this year’s will be even better.

Thanks to an impressive new iPhone lineup and the best Apple Watch yet, revenue could reach insane new heights as we see out 2018. iPhone sales alone are predicted to surpass a staggering 81 million units!