| Cult of Mac

YouTube wants to take on TikTok with upcoming ‘Shorts’ feature

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2020 is the year everyone wants to be TikTok famous.
Big tech is setting its sights on taking down TikTok.
Photo: Aaron Yoo/Flickr CC

TikTok, the popular video-sharing app that is especially popular among young people, is going to get some fresh competition from Google later this year.

Google is reportedly planning to create its own version of TikTok with a new Youtube feature called “Shorts” that will live inside the platform’s apps on Android and iOS.

Why TikTok could become Apple Music’s scariest rival

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2020 is the year everyone wants to be TikTok famous.
Peace of mind for parents.
Photo: Aaron Yoo/Flickr CC

It’s the year 2020 and absolutely everyone is making a streaming service, including TikTok.

The budding social network is hard at work inking licensing deals for its upcoming music streaming service, Resso, that will compete against Spotify and Apple Music. TikTok owner ByteDance reportedly struck a deal with the agency Merlin, which represents tens of thousands of artists, paving the way for the company to launch its music app globally.

Shifting focus from being a video-sharing app to creating a music platform may seem like an odd move for TikTok. But after months of binging on TikTok videos, I’m convinced it could become the biggest threat to Apple Music and Spotify.