For developers, WWDC means more work but not necessarily more profit

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Photo: Jim Merithew/Cult of Mac

The Worldwide Developers Conference brings new opportunities and new threats for indie developers. If you’re lucky, Apple introduces an API that could enhance your app. If you’re unlucky, Apple launches a new feature that renders your app obsolete.

One thing is certain: Whatever Apple announces at the annual conference will mean a lot more work for indie developers just to stay in the game. And since developers can’t charge for updates on the App Store, most of that work will go unrewarded.

How App Store reviews can help indie developers

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The NASAViz Universal app. Photo: NASA Goddard Space Flight Center/Flicker CC
Five-star reviews are great, but there's another type of App Store review that's truly stellar. Photo: NASA Goddard Space Flight Center/Flicker CC

Customer reviews on the App Store are good for business. It’s not just that good reviews can improve your app’s ranking. Reviews have also helped me build a better app.

But with all the fake reviews and haters out there, it’s sometimes hard to see the wood from the trees. The trick is to know exactly which reviews to pay attention to — and the secret is all in your stars.