| Cult of Mac

The Morning Show is a timely, smart winner for Apple TV+ [Review]

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Snobby critics hate Apple TV+ but viewers can't get enough
Apple's most publicized Apple TV+ show is all about the #MeToo era.
Photo: Apple

Apple TV+ service launched this morning. And, with it, The Morning Show, Apple’s star-studded drama about the goings-on at a morning news show.

It stars Jennifer Aniston, Reese Witherspoon and Steve Carell. With that cast, it’s an illustration of the ambitions Apple has for creating top-tier entertainment for its streaming show. But is it any good? Here’s what I made of the first episode.

Early review calls Apple TV+’s The Morning Show a ‘painful belly flop’

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Early review calls The Morning Show ‘a painful bellyflop’
This was the first show Apple commissioned for Apple TV+.
Photo: Apple

Remember that story about how the logo for The Morning Show, one of Apple TV+’s flagship shows, looked suspiciously like the logo for Elon Musk’s The Boring Company? It turns out that may have been a bad omen.

Ahead of Apple TV+’s November 1 launch, the first reviews are out for its star-studded newsroom drama/comedy starring Jennifer Aniston, Reese Witherspoon and Steve Carell. And, well, they’re far from the blockbuster reviews Apple likely hoped for from its show that costs more than Game of Thrones.

Jennifer Aniston explains how #MeToo shaped her new Apple TV+ show

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Early review calls The Morning Show ‘a painful bellyflop’
The show has a plotline ripped straight from the #MeToo era.
Photo: Apple

Jennifer Aniston says production on Apple’s first TV show, The Morning Show, basically had to be completely rebooted once Matt Lauer got fired from Today.

The pilot for The Morning Show originally focused on the cutthroat world of morning TV. In a new interview, Jennifer Aniston explained that all of that had to be reshaped after the #MeToo movement took a head-on collision with one of the biggest male TV show hosts.

Apple’s The Morning Show costs more than Game of Thrones

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stars of the Morning Show
Apple is paying for top talent, like Jennifer Aniston and Steve Carell, to make The Morning Show a hit.
Photo: Pikachu/Mega

Apple’s original series The Morning Show has yet to air a single episode and already, the show has made television history.

Apple TV+, the upcoming streaming service, is reportedly spending more money to produce a single episode of the morning news drama than HBO did for episodes during the epic final season of Game of Thrones.

That’s more than $15 million per episode.

Apple shows its ambitions with first trailer for The Morning Show

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Morning Show producers blame bad reviews on 'Apple haters'
The first Apple TV+ show is, err, about the making of a TV show.
Photo: Apple

The first full trailer for The Morning Show makes Apple’s upcoming series look a lot more serious than the goofy onstage presentation at Cupertino’s March keynote let on.

The Apple TV+ show, which stars Jennifer Aniston, Reese Witherspoon and Steve Carell, looks very #MeToo-era. It could prove pretty darn interesting if it lives up to the trailer, which Apple released this morning.

The Morning Show will try to make us laugh at gender politics

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The Morning Show blitzes viewers with Apple product placement
Jennifer Anniston and Reese Witherspoon announce their show for Apple TV Plus.
Photo: Apple

Jennifer Aniston, Reese Witherspoon and Steve Carell appeared on stage at today’s “Show Time” event to talk about The Morning Show, the comedy series starring Jennifer Aniston, Reese Witherspoon, and Steve Carell.

Sounding like a mixture of Anchorman and Aaron Sorkin’s Sports Night, the series follows behind-the-scenes shenanigans at a morning news show. It will particularly focus on “[pulling] back the curtain on the power dynamics” between men and women in the workplace. Coming in the #MeToo era, it certainly looks pretty good timing.

Jennifer Aniston and Steve Carell reunite on set of Apple TV series

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stars of the Morning Show
Apple is paying for top talent, like Jennifer Aniston and Steve Carell, to make The Morning Show a hit.
Photo: Pikachu/Mega

Former Bruce Almighty co-stars Jennifer Aniston and Steve Carell were spotted reuniting on the set of their new Apple TV series about a morning TV show news crew.

The show started principal photography back at the end of October 31 but this is the first time we’ve seen photos of the two actors on set. Both Aniston and Carell are making their returns to TV after launching successful movie careers following Freinds and The Office.

Every Apple TV+ series and movie currently in the works [Updated]

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Apple spent more than $20 million advertising Apple TV+ last month
Here’s what’s on Apple TV+ right now
Photo: Apple

The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out the full list of Apple TV+ series and movies currently in the pipeline.

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.

Laurene Powell Jobs invests in Apple TV show maker

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Laurene Powell Jobs (center) at the Female Founders Conference 2016 in San Francisco.
Laurene Powell Jobs (center) at the Female Founders Conference 2016 in San Francisco.
Photo: Y Combinator/Flickr CC

Reese Witherspoon is definitely doing something right when it comes to TV production. First, Apple invested in three shows being produced by the Hollywood actress, which will be among the most prominent of Apple’s original TV efforts.

Now, a new report claims that Laurene Powell Jobs, philanthropist, media mogul and widow of the late Steve Jobs, is helping to finance Witherspoon’s production company, Hello Sunshine.