| Cult of Mac

Apple snaps up music analytics firm Asaii


Asaii's platform could help improve Apple Music.
Photo: Apple

Apple has acquired a music analytics startup called Asaii, according to a new report.

It is believed the acquisition, which could help Apple deliver better recommendations to Apple Music subscribers, cost less than $100 million. Asaii claims its platform can pick out the hottest artists “10 weeks to a year” before they even hit the charts.

Which iPhone To Buy? Get The Sprint 16GB iPhone 4S In White. Here’s Why



Don’t be fooled by the fact that the iPhone 4S looks identical to the iPhone 4. Deciding which iPhone to buy this year is more complicated than it ever has been, and there’s a lot more variable to consider now than there ever have been in the past.

Should you buy an iPhone 4S, iPhone 4 or iPhone 3GS? Should you get one in white or black? Should you get one with 8GB, 16GB, 32GB or 64GB of storage? Should you sign up with AT&T, Verizon or Sprint?

Those are big questions, and the answers will vary from person to person. Still, Cult of Mac has given this a lot of thought, and for most people, we recommend buying the 16GB Sprint iPhone 4S in White.

Below you’ll find our logic, but if you disagree, pipe up in the comments and explain why. We’re going to take the reader consensus and turn it into another post. We can’t wait to hear which iPhone the hive mind will choose.