| Cult of Mac

Why Google really, really wants Apple to add RCS to iMessage

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iMessage bullying
Google wants iPhone to adopt RCS and end the differences between blue bubbles and green bubbles.
Image: Killian Bell/Cult of Mac

Google’s campaign to talk Apple into supporting Rich Communication Services in iMessage continues. The Android-maker introduced a new website Tuesday that claims that because iPhone does not support RCS it lacks “modern texting standards” and causes unnecessary problems.

Apple has long resisted RCS, choosing instead to reserve the best benefits of its messaging software to iPhone users.

Google: Apple shouldn’t ‘benefit from bullying’ over iMessage bubbles

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iMessage bullying
Apple could fix the iMessage problem. It just won't.
Image: Killian Bell/Cult of Mac

Google is once again calling on Apple to adopt a more open text messaging standard after accusing Cupertino of benefitting from bullying.

It comes after a report highlighted the struggle some teens face when using an Android device, which results in broken group chats and green bubbles — as opposed to blue ones — when texting peers who own an iPhone.

A former iMessage manager explained the reasoning behind the differences in Apple’s defense. But some might (rightly) say the arguments hold no value today, with text messaging in a better place than it was when iMessage landed.

Google exec calls on Apple to adopt better, more secure text messaging

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Google calls on Apple to adopt RCS for better messaging
But it probably won't happen.
Photo: Apple

Google executive Hiroshi Lockheimer has called on Apple to adopt the Rich Communication Services (RCS) protocol that would enable improved and more secure messaging between iPhone and Android devices.

RCS brings a number of modern features — including support for audio messages, group chats, typing indicators and read receipts — and end-to-end encryption to traditional text messaging. But it’s unlikely Apple will play ball.