Apple film shows how Rapha designs cycling gear with iPad Pro

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Rapha designer Alex Valdman uses iPad Pro for everything.
Rapha designer Alex Valdman uses iPad Pro for everything.
Photo: Apple

The iPad Pro and Apple Pencil have completely changed how the cycling clothing company Rapha designs its fashionable road gear.

In a new short film, Apple goes behind-the-scenes with Rapha’s head of design, Alex Valdman, discussing everything from his approach to design, creative process, and how he uses the iPad Pro to get work done.

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Load up your manly new leather tote with dreamy camera filters, stick a handmade lens on your Leica, slip into a hideous, advertising-overloaded shirt from Rapha and jump on an outrageously expensive bike that’s unique selling proposition is its paint job. What could be more fun this July 4th weekend?

Load up your manly new leather tote with dreamy camera filters, stick a handmade lens on your Leica, slip into a hideous, advertising-overloaded shirt from Rapha and jump on an outrageously expensive bike that’s unique selling proposition is its paint job. What could be more fun this July 4th weekend?


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