Looking to buy a new iPhone 6 or 6 Plus from Apple on AT&T but don’t want to sign up for the carrier’s Next plan? Too damn bad.

Just days after AT&T CEO Ralph de la Vega promised subsidized phones are going away, the company has completely removed subsidized options for the iPhone from the Apple Store as well.

Even for a guy like Steve Jobs, you don’t just wake up one day knowing how to build a phone, let alone the iPhone. So when Jobs had questions about the nitty-gritty of mobile phone design back in 2006, he called up AT&T (then Cingular’s) COO, Ralph de la Vega, for help… but in typical Steve fashion, he became angry when Cingular told him his phone needed to have physical keys.

Would you like to share your monthly data allotment between you and your partner, or your iPhone and your iPad? AT&T and Verizon have been hemming and hawing about shared data plans since 2011, but recent comments by Ralph de la Vega, CEO of AT&T’s mobile business, seemingly indicate that for Ma Bell’s customers, shared data plans may be coming very soon indeed.