| Cult of Mac

Apple pumps another $30 million into Racial Equity and Justice Initiative


Apple REJI initiative
"The call to build a more just and equitable world is an urgent one," Apple CEO Tim Cook said.
Photo: Apple

Apple on Tuesday announced plans to commit another $30 million to its Racial Equity and Justice Initiative (REJI), supporting those who are “leading the charge in creating a more inclusive, more just world.”

The latest pledge builds on the $100 million Apple has already invested in REJI to help students, innovators, and advocacy organizations.

Apple awards $5 million to historically Black colleges to train future engineers


Alabama A&M University
The Carnegie Library on the campus of Alabama A&M University.
Photo: Chris Pruitt/Wikipedia CC

Apple has awarded $5 million in “Innovation Grants” to four historically Black colleges and universities (HBCUs) in the United States. Alabama A&M University, Howard University, Morgan State University, and Prairie View A&M University will all receive funds from Apple as part of its $100 million Racial Equity and Justice Initiative.

The money, given over three years, will be used to help prep students for future careers in both hardware technology and silicon chip design. In other words, while there’s no guarantee of this, Apple could be helping provide the training that will up-skill future Cupertino employees. If that pays off, it’s a great investment on Apple’s part, as well as being a positive social contribution.

Tim Cook tackles COVID-19 and racial justice in pandemic essay


“The Big Night In” was raising funds for charity, and Tim Cook dropped by the help.
Tim Cook has penned a new editorial for the Wall Street Journal.
Photo: BBC TV

Apple CEO Tim Cook reflects on COVID-19 and how it heightened racial injustice in the United States in an op-ed he wrote for The Wall Street Journal.

Cook’s opinion piece, published Thursday, is titled “The Urgency of Racial Justice.” It’s just one of several — written by big names like actor Tom Hanks and astrophysicist Neil deGrasse Tyson — published in the Journal’s “What I’ve Learned From the Pandemic Year” package.

Apple’s Entrepreneur Camp for Black founders and devs combats opportunity barriers


Entrepreneur Camp for Black Founders and Developers
This is Apple’s first-ever Entrepreneur Camp for Black Founders and Developers.
Photo: Apple

Apple on Tuesday revealed the 13 app companies that will take part in its first Entrepreneur Camp for Black Founders and Developers.

The company called the program part of its “ongoing commitment to empower the Black community and dismantle barriers to opportunity.”

Apple’s new Racial Equity and Justice Initiative projects will combat systemic racism in US


Parler Center
Apple is supporting the construction of a new learning hub for Historically Black Colleges and Universities.
Photo: Apple

Apple’s promised big announcement is a series of new projects within the company’s Racial Equity and Justice Initiative, designed to fight systemic racism and advance racial equity across the United States.

As part of a previously announced $100 million fund, Apple revealed Wednesday that it will support the launch of a new global innovation and learning hub for historically Black colleges and universities, open it’s first U.S. Developer Academy to support coding efforts in Detroit, and contribute venture capital funding for Black and other minority entrepreneurs.

Apple steps up push for diversity with historically Black colleges and universities partnership


Apple Historically Black Universities 1
Apple is working hard to promote diversity in tech.
Photo: Apple

Apple is deepening its connection with historically Black colleges and universities to create “community hubs for coding and creativity.”

Under the heading of Apple’s Community Education Initiative, the partnership with an addition 10 learning institutes will allow Apple to expand its coding initiative — while also helping widen participation in tech.