Rachel LaCour Niesen was grieving the loss of her grandfather in 2013 when she posted a photo of him on Instagram to celebrate his legacy and asked family members to share their memories.
In a way, the celebration of him hasn’t ended, with more than 32,000 followers from around the globe contributing their cherished family photos and stories on the popular Instagram feed, SaveFamilyPhotos.
LaCour Niesen’s personal mission to help families celebrate and keep their stories alive has now branched out into a website and apps for iOS and Android called weGather.
Rachel LaCour Niesen’s passion for vintage photos started when she walked down her grandmother’s wood-paneled hallway to look at a bedroom wall that held a carefully edited family history.
There she saw a photo of her father standing proud in his cap and gown on graduation day, an aunt sitting poolside during a swim meet and a happy couple cutting their wedding cake. The imprint those pictures left on LaCour Niesen lies at the heart of her @savefamilyphotos project on Instagram, where she curates a collective history. She invites people from around the world to send her a digital copy of a cherished family photo and brief story that, in many cases, gives the photo its emotional muscle.
“The treasure is not just the photo but the story that comes with it,” LaCour Niesen told Cult of Mac. “I believe stories are the currency of our past, present and future. Without them, we are bankrupt. Our family photos trigger those stories. They are like glue that holds my story — and our stories — together over time.”
Throwback Thursday, Facebook and Instagram have made personal blasts from the past a weekly — if not an hourly — ritual. The web is awash in fuzzy Polaroids, vintage Kodachromes and black-and-white snaps, uploaded by individuals with hard drives full of memories and shared by everyone.