Roku acquires ill-fated Quibi’s back catalog of shows [Updated]

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Power players Jeffrey Katzenberg and Meg Whitman apparently couldn't save Quibi.
Power players Jeffrey Katzenberg and Meg Whitman ran Quibi.
Photo: Fortune Brainstorm Tech/Flickr CC

Update: The New York Times says the deal has been completed. Quibi’s 75 shows and documentaries will appear from free on the Roku Channel through 2021. The deal last for seven years.

Roku is negotiating to buy the content catalog of ill-fated short form streaming video service Quibi, the Wall Street Journal claims.

Quibi, which made short, episodic shows for watching on your phone, launched in April 2020 and shut down in October, giving it a shelf-life as short as the shows it produced.

Quibi’s crash and burn makes the slow, steady approach of Apple TV+ look smart

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Tortoise
Apple's not in a rush with Apple TV+.
Photo: Magdalena Kula Manchee/Unsplash CC

In the words of Ron Burgundy, “That escalated quickly.” A day after short-form video streamer Quibi pivoted from a mobile-only approach to launch an Apple TV app, the beleaguered service announced it will shut down for good.

What lesson can we learn from Quibi’s glitzy, high-profile launch, only to crash and burn six months later? That the slow-but-steady, tortoise-like Apple TV+ strategy looks smarter than ever.

Quibi launches Apple TV app just in time to shut down [Updated]

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Power players Jeffrey Katzenberg and Meg Whitman apparently couldn't save Quibi.
Power players Jeffrey Katzenberg and Meg Whitman ran Quibi.
Photo: Fortune Brainstorm Tech/Flickr CC

Quibi, the mobile-first streaming video service that launched at the worst possible time, is shutting down, according to The Wall Street Journal. The report came Wednesday, just days after Quibi launched an Apple TV app so subscribers could enjoy its bite-size videos on the big screen.

Apple hires a top dealmaker who worked for Quibi, Hulu, and Disney

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Tim Connolly LinkedIn
Connolly recently updated his LinkedIn profile.
Photo: LinkedIn

Apple has hired a former executive who worked for shortform video service Quibi, in addition to Hulu and Disney, to work on growing its video-focused endeavors.

Spotted by the UK’s Telegraph newspaper, Tim Connolly recently updated his LinkedIn profile to reflect his job at Apple. It’s not evident exactly when he started working in the new role.

Quibi insists that it has a lot more fans than reported

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Quibi
Quibi is taking a different approach with streaming.
Photo: Quibi

According to mobile analytics firm Sensor Tower, 4.5 million people have downloaded bite-sized video subscription service Quibi since its highly publicized launch. Of these, around 8% are continuing to use the service.

However, Quibi says that this estimated number of paid subscribers is “incorrect by an order of magnitude.”

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Quibi
iPhone users will be able to stream via AirPlay.
Photo: Quibi

Quibi quickly captures 1.7 million downloads; fast-tracks plans for shows on streaming TV

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Quibi
Quibi is taking a different approach with streaming.
Photo: Quibi

Quibi, the new smartphone streaming service with 10-minute program, keeps wracking up the downloads and may give viewers a choice to watch its “quick-bite” shows on streaming TV.

CEO Meg Whitman told an interviewer Monday that Quibi has had more than 1.7 million downloads since launching one week ago.

Bite-sized video subscription service Quibi racks up 300,000 downloads on day 1

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Quibi
Move over Netflix? Here comes Quibi!
Photo: Quibi

Original streaming video platform Quibi racked up 300,000 downloads on day one, claims a report from leading app analytics platform Sensor Tower.

In a market overloaded with subscription streaming services, Quibi’s twist on the formula is to offer snack-sized shows running 10 minutes or less. These are designed to be watched primarily on mobile.

Will people pay for Quibi’s snack-size shows? Free trial might help

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Nicole Richie as Nikki FreSh
Nicole Richie is Nikki Fre$h.
Screenshot: Quibi/YouTube

A new streaming service started Monday — but put down the remote. You won’t find Quibi on your television.

Instead, Quibi – its title a mashup of the words quick and bites – brings short-form entertainment through an app downloaded to an iPhone or iPad. If you are just hearing about Quibi, here’s a quick primer on the new streaming service.

Quibi preps for streaming wars battle with App Store pre-orders

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Quibi
Quibi is taking a different approach with streaming.
Photo: Quibi

iPhone and iPad users can already sign up to download Quibi, the mobile-only streaming service created by former Walt Disney Studios chairman Jeffrey Katzenberg.

Quibi was quietly posted to the App Store at the end of last month. News that it’s available for pre-order just surfaced today. You won’t be able to start streaming Quibi shows until April, but if you want to make sure you don’t miss the launch you can pre-order it now.