Apple earnings (and forecast) fall short of Wall Street estimates

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Apple beat Wall Street's expectations, again.
Apple beat its own guidance but missed Wall Street's fevered expectations.
Photo: Apple

Apple’s earnings fell just shy of Wall Street’s expectations for third-quarter revenue despite continued strong sales of the iPhone 6, which helped the company bring in $49.6 billion in gross revenue and $10.7 billion in profit.

Perhaps even worse for AAPL, the company’s fourth-quarter revenue forecast fell short of analysts’ best guesstimates.

Liveblog: Apple’s Q3 2015 earnings bonanza

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Earnings call
What will today's Apple earnings call reveal?
Photo: Jim Merithew/Cult of Mac

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions.

Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We don’t expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but there’s sure to be plenty of speculation as to whether the new wearable has met sales expectations.

Today’s earning’s call is set to kick off at 2 p.m. Pacific, but we’ll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.