Apple still has mojo for attracting new customers

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new Apple customers
Apple Watch could be better than ever next year.
Photo: Ste Smith/Cult of Mac

To listen to Apple’s Q2 earnings call is to get inundated with numbers. But the stockholder looking for a set of numbers giving them a reason to buy more shares should consider the rise of new Apple customers.

Apple CFO Luca Maestri delivered the usual dry intro into quarterly reports: the ups, downs, gross margins, basis points and other wonky indicators important to analysts listening in.

It was in his next breath where Maestri provided “color” that explained Apple’s optimism in the road ahead. There was double-digit growth in services, subscriptions and a blockbuster quarter for both the iPad and wearables, particularly, the Apple Watch Series 4.

iPad sales were the hero of Apple’s latest earnings report

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iPad Air 10.5
The new iPad Pro is officially a hit!
Photo: Apple

Apple surprised Wall Street with a better-than-expected Q2 earnings report this afternoon and one of the biggest factors was the iPad.

With revenues topping $58 billion Q2 (down 5% YoY), Apple is trying to become less reliant on its iPhone business. Services are expected to pick up most of the slack, but this last quarter Apple got some unexpected help from its iPad business that is experiencing a resurgence just at the right time thanks to the new iPad Pro.

Apple breezes past Wall Street forecasts with $58 billion in revenue

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quotes on Apple
It's "Get a bag Tuesday" and Tim Cook is cashing in.
Photo: Cult of Mac

Apple revealed its Q2 2019 earnings report and despite some pessimism from analysts, the company managed to beat Wall Street’s expectations.

Revenue for the quarter came in at $58 billion, slightly above Apple’s own guidance to investors. Most of Wall Street analysts were predicting the company would only bring in between $54 billion to $57 billion for the quarter. Better yet, the company’s guidance for next quarter is stronger than expected, signifying that the doom-and-gloom may have been severely overstated.