To listen to Apple’s Q2 earnings call is to get inundated with numbers. But the stockholder looking for a set of numbers giving them a reason to buy more shares should consider the rise of new Apple customers.
Apple CFO Luca Maestri delivered the usual dry intro into quarterly reports: the ups, downs, gross margins, basis points and other wonky indicators important to analysts listening in.
It was in his next breath where Maestri provided “color” that explained Apple’s optimism in the road ahead. There was double-digit growth in services, subscriptions and a blockbuster quarter for both the iPad and wearables, particularly, the Apple Watch Series 4.