privacy - page 4

Apple’s new App Tracking Transparency feature looks surprisingly popular with users — and potentially devastating to advertising. According to analysis by Flurry, just 4% of U.S. users allow apps to track them when given a choice.

The new privacy feature, rolled out in iOS 14.5 in late April, requires developers to ask for permission to use Apple’s Identifier for Advertisers tag to track users’ movements across websites and third-party apps. Flurry’s stats indicate a massive 96 out of 100 users in the United States denied that permission.

It’s not just U.S. tech giants that fear iOS 14.5’s new App Tracking Transparency feature. Chinese e-commerce giant Alibaba Group, with a market cap of $646.84 billion, is supposedly very worried, just like Facebook.

A report from The Information says Alibaba invited half a dozen marketing execs to its Hangzhou headquarters to discuss how to react to the new feature, which stops apps from tracking users across websites and third-party apps.

Apple debuted iOS 14.5, with its App Tracking Transparency feature, on Monday. But if you updated your iPhone or iPad, and haven’t seen a flurry of alerts about apps wanting to track you, don’t be concerned. The controversial privacy feature is working as advertised.

That’s because the new privacy tracking prompt, which asks users if they want to allow an app to track them on other companies’ apps and websites, will only show up when a developer agrees for the feature to go live on their specific app. Until they push it live, they’re blocked from tracking users via Apple’s Identifier for Advertisers (aka IDFA).

Apple is being accused of engaging in sneaky behavior when it comes to its advertising strategy. According to a Wall Street Journal report, advertisers who are targeting iPhone users say they will “get more data about ad performance if they buy Apple’s ad space than if they buy through third parties.”

iOS 14.5 offers new privacy oriented features that let users opt out of tracking for personalized ads. However, Apple also sells ads itself in the App Store, News, and Stocks. It has recently been bolstering its efforts in this department.

The fresh emoji appearing in iOS 14.5 will set your heart afire. Or at least let you show that in texts. The new collection of pictographs also includes some new faces, and plenty of additional variations to show how we couple up in the 21st century.

iPad users get the same emoji thanks to iPadOS 14.5 and macOS 11.3, which also launched on Monday.

iPhone and iPad just got a significant new privacy protection, preventing third-party apps from tracking you without permission. App Tracking Transparency debuted in iOS 14.5 and iPadOS 14.5.

Here’s how to use it. And what to do about all the popups asking, “Allow [THIS APP] to track your activity?”

Apple reminded developers on Monday that new iOS, iPadOS and tvOS versions coming soon will block applications from tracking users without specific permission. It’ll no longer be possible for networks of apps to surreptitiously track what people use their devices for.

The same note includes a warning that its also is also forbidden to try to find a workaround for this block by “fingerprinting” devices.

It’s never easy to get Apple’s CEO to talk about the future. But Kara Swisher from The New York Times managed to get Tim Cook to drop a few hints about some of the company’s future plans.

Cook says Apple is committed to Apple TV+. And to user privacy. But he’s not promising that the Apple Car will ever be real.

China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday.

The organization’s approach reportedly involves something called a “CAID.” This can supposedly act as an alternative means of tracking users to the iPhone’s ad identifier, or IDFA. TikTok parent company ByteDance issued a guide for app developers that describes how marketers “can use CAID as a substitute if the user’s IDFA is unavailable.”

A French lobbyist group is accusing Apple of hypocrisy over new privacy measures in iOS 14, which make it harder for other companies to track users. Why? Because Apple also operates a feature called Personalized Advertising, which capitalizes on user data to display targeted ads within apps.

Want to stop Apple from targeting you with personalized ads? Here’s how you do it. (And everything else you need to know about the new complaint.)

It won’t be possible for someone to hide an AirTag on you and track your location without permission. iPhones will notify their users if one of Apple’s item tracker tags is moving along with them.

Developers have updated instructions for filling out the privacy “nutrition labels” shown in the App Store. There are additions and clarifications.

Apple asks developers to submit the information for these privacy labels shown to users. There’ve been questions about how accurate the devs’ responses are — including some from a Congressional committee — and the new instructions might be part of Apple’s response.

A U.S. House of Representatives committee sent Apple CEO Tim Cook a letter with questions about the App Privacy labels displayed in the App Store. The letter was prompted by a published report that many of these privacy “nutrition labels” contain incorrect information.

The Fraudulent Website Warning system built into Safari in the upcoming iOS 14.5 reportedly takes an additional step to protect your identity. Apple licenses the scam-prevention service from Google, and going forward will block that company from knowing users’ IP addresses through the use of a proxy server.

Snapchat parent company Snap has added its voice to the tech companies complaining that iOS 14’s privacy measures could hurt its business.

Releasing its Q4 2020 earnings Thursday, the company’s CFO Derek Andersen said that the Apple changes might disrupt Snap’s ad-centric business model.

Facebook is going to take a shot at persuading users to skip the “do not track” button that Apple will soon require iPhone application to display. The pop-up is designed to protect user privacy, but the Facebook app will offer its own pop-up screen explaining the benefits of targeted advertising before users are given the option to opt out of being tracked.

So-called App Store nutrition labels that detail exactly how an app handles your data sounded like such a fantastically simple idea when Apple described them last year.

Now that the feature is live, the devil is apparently in the details. As it happens, you can’t just trust all app developers to tell you exactly how much data their software hoovers up — or how they share it with potentially nefarious third parties. Apple says it’s working to police the problem, but it’s a black eye for the privacy-conscious company.

Apple’s new privacy “nutrition labels” in the App Store might not be as useful as hoped. Spot checks by a Washington Post writer turned up applications with incorrect information.

The basic problem? Apple asked developers to describe their own privacy practices. And some of them were less than honest.

The war of words between Facebook and Apple heated up further on Wednesday, with the Facebook CEO Mark Zuckerberg stating, “we increasingly see Apple as one of our biggest competitors.” And the rivalry between the might be headed to court, with the social-networking giant accusing Apple of using the App Store to disadvantage rivals.

The App Tracking Transparency feature in iOS 14, which will clue users in on when and how apps are snooping on them, will go live in “early spring,” Apple said Thursday.

Apple revealed the tidbit in a document titled “A Day in the Life of Your Data” (.pdf), released to mark Data Privacy Day.

Google’s iOS applications will comply with Apple’s App Tracking Transparency policy, according to a blog post from the company on Wednesday. That means these applications won‘t have to specifically ask users to permit the app to track them online.

Apple’s ATT policy hasn’t gone into effect yet, but it’ll give iPhone and iPad users more privacy. And it’s expected to cost advertisers billions.

Apple CEO Tim Cook will give a pro-privacy speech during the Computers, Privacy and Data Protection conference in Brussels this Thursday.

Cook will deliver his speech virtually from Cupertino. The talk will cover “enforcing rights in a changing world,” and will deal with boosting user confidence in online advertising, among other topics.

Apple seeded to developers the release candidates for iOS 14.4 and the iPad equivalent on Thursday. It’s probably the last step before a public release. Among other changes, these new versions will apparently give iPhone and iPad users the option to block third-party applications from tracking them.

Devs can also install watchOS 7.3 RC and tvOS 14.4 RC, which became available Thursday too. But macOS Big Sur 11.2 is still on Beta 2.

CBS This Morning reports that Apple will make a “big announcement” on Wednesday. But what is about to be revealed remains a matter for speculation.

Unfortunately, it’s not a new product.

Update: Tim Cook announced on Wednesday a series of new Racial Equity and Justice Initiative projects, designed to fight systemic racism and advance racial equity across the U.S.

Apple has launched a couple of eye-catching ads to coincide with the first day of the virtual CES. Both ads focus on Apple’s privacy oriented stance to technologies like Face ID and Apple Pay. This includes carrying out processing on the device and not sharing information with Apple.

The short ads feature some neat Saul Bass-style typographic animation in an effort to make the topic of user privacy and not sharing data compelling and digestible. Check them out below.