Google leads the way among ad tech companies sharing your online behavior and location with advertisers. It happens an average of 747 times a day in the United States and 376 times a day in Europe. That’s according to a new report from a civil liberties group.
Google and others use a process known as real-time bidding to help advertisers target you by behavior and location.
The group behind the report called such sharing “the biggest data breach” in the world.
A tweak to iOS privacy settings made in 2021 has already cost Facebook $8.1 billion, and the social-networking company’s losses will increase by another $12.8 billion in 2022, according to an industry report.
Forcing applications to ask permission before tracking their users’ online activity hurt other companies, too. But nowhere near as much as Facebook.
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Apple CEO Tim Cook called privacy a key battle of our time during a speech Tuesday. He extolled Apple’s commitment to protecting its users’ data and condemned regulations that would force Cupertino to accept app sideloading on iPhones.
“We are deeply concerned about regulations that would undermine privacy and security in service of some other aim,” he said, referring to legislation that would force Apple to allow apps for its devices to bypass the App Store.
Cook made the comments during a wide-ranging keynote address at the International Association of Privacy Professionals Global Privacy Summit in Washington, D.C.
Read more about what he said and watch video of his speech below.
Apple dropped out of a privacy trade group that pushes increasingly “industry-friendly data privacy laws.” The move comes ahead of Apple CEO Tim Cook headlining the International Association of Privacy Professionals Global Privacy Summit next Tuesday.
Cupertino confirmed it will leave the trade group, known as the State Privacy and Security Coalition, through a spokesperson following an initial report about it in Politico.
Facebook parent company Meta is still bemoaning App Tracking Transparency, the “harmful” feature Apple introduced last year in iOS 14.5 to bolster the privacy of iPhone and iPad users.
The change is “making it harder and more expensive” for businesses to reach their customers, Meta said as advertisers reportedly slash their spending on Facebook and Instagram and turn to rivals like Amazon and Google instead.