Amazon Prime Video finally embraces in-app purchases on iPhone and Apple TV

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Amazon Prime Video is ready to play nice with Apple users.
Photo: Amazon

Amazon is making some huge changes to how it handles rentals and movie purchases for its Prime Video app on Apple devices.

Starting today, iPhone, iPad and Apple TV users can rent or buy movies and TV shows on Amazon Prime Video without being directed to a website first to avoid Apple’s tax on in-app purchases.

Apple TV+ cuts streaming quality in Europe to lower stress on internet

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Apple appears to have heeded the E.U. request to lower quality of its Apple TV+ service to reduce the strain on the internet.
Photo: Cult of Mac

Following a request to streaming services to switch from high definition to standard in an effort to reduce the strain on the internet, indications were Friday that Apple has followed suit of other major services and slowed down its Apple TV+ streaming service.

Cult of Mac has confirmed through two Apple TV users – one in Great Britain and one in southern France – that the quality of content on Apple TV+ has been lowered. Subscribers described the differences as primarily fast-moving content that is slower to refresh, heavily compressed and more pixelated.

YouTube, Amazon Prime Video follow Netflix in throttling video quality throughout Europe [Update]

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YouTube and Amazon Prime Video cut streaming bitrates in Europe.
YouTube and Amazon Prime Video cut streaming bitrates in Europe.
Image: Brad Gibson/Cult of Mac

YouTube and Amazon Prime Video confirmed Friday they will will start throttling video quality in Europe in an effort to reduce the strain on network infrastructure during the COVID-19 pandemic.

The temporary measure will see all YouTube videos displayed in standard definition by default, though, it is still be possible for viewers to select a higher resolution.

Universal Pictures to release new movies on iTunes while they’re still in theaters

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Trolls World Tour will be available on iTunes the day it hits theaters.
Photo: Universal Pictures

As cities across the United States start encouraging residents to stay home due to the COVID-19 pandemic, at least one major movie studio is making big changes to how it releases films.

Universal Pictures revealed this week that its movies currently in cinemas will become available on iTunes and other on-demand services starting as early as Friday. But they won’t come cheap.

Amazon Prime Video mysteriously disappears from App Store [Update: It’s back]

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Missing from App Store
For a while today, this was all you got if you tried to download the Amazon Prime Video app.
Photo: Ed Hardy/Cult of Mac

Update: The Amazon Prime Video app is back in the iOS App Store after mysteriously disappearing for much of the day. Why this high-profile app went missing for so much of the day remains unknown.

Whether its disappearance resulted from a simple glitch or some sort of quickly resolved dispute between Apple and Amazon isn’t yet clear.

It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.

Apple TV 4K is almost picture-perfect [Review]

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Apple TV Siri Remote
Sound sync woes will be a thing of the past.
Photo: Ste Smith/Cult of Mac

Apple TV has finally caught up with the 4K revolution.

It may be late to the game, but Apple’s newest set-top box pulls out all the stops to be the best on the field. It’s packing incredibly powerful new hardware that leaves competitors in the dust, and a much-improved tvOS platform that is years ahead of its rivals.

It may seem pricey starting at $179, but with amazingly sharp videos and great apps and games all rolled into one, Apple TV 4K is well worth the upgrade.

Watch our Apple TV video review:

Amazon Prime bests Netflix by adding offline video

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Prime Video now works offline.
Photo: Killian Bell/Cult of Mac
Prime Video now works offline. Photo: Killian Bell/Cult of Android
Prime Video now works offline. Photo: Killian Bell/Cult of Android

Amazon Prime Video today took a massive step toward beating Netflix by adding offline video to its growing list of advantages. The feature allows users to download movies and TV shows and enjoy them without a data connection while they’re on the go.