July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.
Although Apple leaves the door open to possibly reintroduce the G4 Cube at a later date, this never happens and the computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.
The Power Mac G4 Cube, introduced in July 2000, delivered a fair amount of Apple computing power in a unique see-through enclosure made of acrylic glass. Designed by Jony Ive, the futuristic-looking Cube offered a glimpse of the sleek industrial design that would come to epitomize Apple’s upscale take on consumer technology.
“I just remember it being this incredibly elegant, sexy machine that looked nothing like a computer,” said Randall Greenwell, director of photography at The Virginian-Pilot and a longtime Apple aficionado, in an email to Cult of Mac.
LEGOs are one of the greatest toys ever invented. You can build pretty much anything you can dream of with them. Even a car. They’re amazing.
We’ve seen tons of Apple-inspired LEGO projects over the last couple of years, from LEGO Apple Store replicas, to a working LEGO Mac Pro. There is no limit to the creativity you can achieve with LEGOs, but these best LEGO projects we’ve ever seen:
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
