Today in Apple history: End of the line for Power Mac G4 Cube


Mac G4 Cube
Apple announced it was putting the G4 Cube "on ice."
Photo: Apple

July 3July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.

Although Apple leaves the door open to possibly reintroduce the G4 Cube at a later date, this never happens and the computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.

Machine Crush Monday: Power Mac G4 Cube



AOL Time Warner

2000 kicks off with a big deal: AOL's $164 billion purchase of Time Warner. AOL chief Steve Case says the deal proves "new media has truly come of age." It's the biggest merger in history (and will eventually be known as the worst).

Hedy Lamarr dies at 85

Austrian actress Hedy Lamarr, often called "the most beautiful woman in films," goes to the great studio shoot in the sky at age 85 on January 19, 2000. Nerds will remember that the beauty had brains: Lamarr invented a "Secret Communication System," paving the way for modern wireless communications.

PlayStation 2 storms onto the scene

Sony unleashes its PS2 onto the gaming scene in March 2000. The black, blocky unit goes on to become the best-selling game console of all time.

Eminem drops The Marshall Mathers LP

Unlike Apple's Cube, Eminem's third studio album becomes a massive hit right out of the gate. Released May 23, 2000, the controversial album sells 1.76 million copies in the United States in its first week, fueled by the incredibly hooky single "The Real Slim Shady."

American Beauty rocks the Academy

Which is more memorable, Kevin Spacey's fantasy about Mena Suvari in a rose bath, or Annette Bening's manic "I will sell this house" scene? American Beauty, Sam Mendes' haunting film about suburban ennui, takes home five Oscars in 2000, including Best Picture.

Snoopy retires his typewriter

The final Sunday Peanuts strip by Charles M. Schulz is published February 13, 2000, a day after the cartoonist's death. Newspapers will never be the same.


Life's a beach for Richard Hatch

Another winner from 2000? Richard Hatch, who walks away with the title of Sole Survivor in the first season of reality TV show Survivor, thanks to some savvy strategy (and loads of naked ambition).

Dora packs her backpack for the first time

A spunky animated adventurer packs her backpack and jumps onto the silver screen as Dora the Explorer begins a long run at Nickelodeon on August 14, 2000.

As the 20th century waned, Apple laid a beautiful square egg.

The Power Mac G4 Cube, introduced in July 2000, delivered a fair amount of Apple computing power in a unique see-through enclosure made of acrylic glass. Designed by Jony Ive, the futuristic-looking Cube offered a glimpse of the sleek industrial design that would come to epitomize Apple’s upscale take on consumer technology.

“I just remember it being this incredibly elegant, sexy machine that looked nothing like a computer,” said Randall Greenwell, director of photography at The Virginian-Pilot and a longtime Apple aficionado, in an email to Cult of Mac.

The Best Apple LEGO Projects Ever [Gallery]



LEGOs are one of the greatest toys ever invented. You can build pretty much anything you can dream of with them. Even a car. They’re amazing.

We’ve seen tons of Apple-inspired LEGO projects over the last couple of years, from LEGO Apple Store replicas, to a working LEGO Mac Pro. There is no limit to the creativity you can achieve with LEGOs, but these best LEGO projects we’ve ever seen:

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]


According to Ken Segall's new book,
According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”