SAN FRANCISCO, MACWORLD/iWORLD 2013 – Witty, engaging, hilarious, beguiling — Saturday Night Live  and Portlandia actor Fred Armisen just gave a room of 2,000 people a Macworld experience they’ll never forget, and it had absolutely nothing to do with tech.

SAN FRANCISCO, MACWORLD/iWORLD 2013 – If you’ve ever watched an episode of Portlandia then you probably have the feeling that its two stars, Fred Armisen and Carrie Brownstein, are huge fans of Apple products.

A lot of Portlandia’s comedy sketches revolve around society’s obsession for technology. They’re brilliant. Many of the sketches feature Apple products, but it’s very rare to see a PC or Android phone on the show. At Macworld this morning, Armisen said that they only put PCs in the show at places where it’s appropriate – like the DMV.

You know that moment when your iPhone slips out of your hands and begins its slow tumble to the ground? Time slows down, as it does in the milliseconds before any horrific accident, and you absolutely freeze with a sort of full-body shudder of anticipation at the shattered glass screen you just know will be the end result of its 32 feet per second per second fall towards the concrete.

In a recent episode of Fred Armise and Carrie Brownstein’s Portlandia, they did a skit that documents the internal monologue of such a reverie. The end’s a bit surreal (and a little weak), but as an iPhone owner myself, I can relate. Looks like it’s time for Brownstein to buy a bumper.