No game dominated the summer of 2016 quite like the augmented reality blockbuster Pokémon Go. Raking in massive bucks and plenty of virtual column inches that summer, the game became a massive smash hit — before fading from view.
At least, that’s the perspective of people who wonder if anyone still plays Pokémon GO. In fact, not only do people still play it; the game just had its best year to date. What’s the secret to its longevity? And why is that a good thing for gamers?