Apple wants to play you custom ads when you listen to podcasts

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Apple's looking for a way to monetize its podcasting success.
Apple's looking for a way to monetize its podcasting success.
Photo:

The overwhelming majority of mobile podcast listening is done on an iPhone, most of it on Apple’s own Podcasts app, which is why it’s no wonder Apple would be interested in figuring out a way to monetize the service if it can.

In a patent application published today, Apple describes how in the future it could interrupt podcasts with targeted personalized advertisements, by way of Apple’s iAd platform.

Spotify adds tunes that match your running pace, and more

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Spotify wants to make you a harder, better, faster, stronger runner.
Spotify wants to make you a harder, better, faster, stronger runner.
Photo: Spotify

Apple is expected to unveil its huge overhaul of Beats Music in just a few weeks at WWDC but Spotify is firing shots first in the battle for music streaming dominance with a huge update for its iPhone app.

Spotify took the wraps off its new music experience at a keynote this morning, revealing a new Now start page for music discovery to go along with additions such as podcasts, video clips, original content, and an awesome new feature for joggers that matches songs to your running tempo.

Here’s a rundown of the new features:

Apple’s Podcasts app crashes on launch for most users

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Apple's looking for a way to monetize its podcasting success.
Apple's looking for a way to monetize its podcasting success.
Photo:

Bad news for those of you who use Apple’s Podcasts app: For the vast majority of users running iOS 7.1.1, the app crashes immediately after launching.

There’s currently no word as to why this is happening, since the Podcasts app was last updated May 29 — adding only minor bug fixes — but the malfunction has just kicked in.

Podcast fans should update iTunes pronto

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Along with the OS X Mavericks update it released this morning, Apple also published a new version of iTunes that will make sure you never miss an episode of your favorite podcast again.

iTunes 11.2 adds a couple of improvements to the Podcast section of iTunes that make browsing between subscribed podcasts easier by showing you which episodes you haven’t listened to, thanks to a new Unplayed tab.

Pocket Casts Update Brings 64-Bit Support, UI Improvements & More

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Five Tips, Tricks, Questions, And Answers For Apple’s Own iOS Podcast App [Feature]

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Podcasts App

When the Podcasts app showed up a bit after the release of iOS 6, we were all excited that Apple was taking its unintended creation of a new media form seriously. While the app is fairly simple to use, there are subtleties that we might miss.

Let’s take a look at some readers’ questions about this Apple-created app and go a bit deeper into using it on our favorite iOS devices.

Easily Create A Podcast Station Playlist With Apple’s Podcasts App [iOS Tips]

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See me adding The CultCast? See?
See me adding The CultCast? See?

It’s fine to listen to one podcast at a time, one episode at a time. Of course it is. You’re more than welcome to just download and tap your way through your podcasts on a one by one basis. I’m not judging.

Sometimes, though, it’s great to queue up a whole bunch of sweet podcasting content, especially when the content is a bit shorter, or you’re on a super long drive and don’t want to have to fiddle with your iPhone or iPad when on the go. That’s where playlists come in.

Here’s how to easily set one up in Apple’s Podcast App, which calls playlists “stations.”

Download Or Stream Those Podcasts To Your iOS Device? You Decide [iOS Tips]

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Podcast Streaming

One of my favorite new features of the Podcasts app in iOS, on iPhone or iPad, is the ability to stream episodes directly, rather than have to download them. It’s made me much more independent and willing to try out new podcasts; I simply don’t have to subscribe to ones that don’t catch my fancy, then delete and move all the downloaded files.

To the uninitiated, though, the difference between streaming and downloading is a tricky one. Here’s how it all works, and how to either download or stream podcast episodes as you decide which is best for you.