Netflix Indifference Highlights RIM’s Downward Spiral

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netflix

Let’s face it, RIM has been suffering from a serious personality conflict. The company is trying to cling to its enterprise business while also making its brand more attractive as a consumer alternative to iOS and Android.

Nowhere has this been more obvious than in the company’s PlayBook tablet. RIM initially pitched the PlayBook as being all about consuming content like movies and other media. At the same time, RIM was also trying to sell it as a business device when paired with a BlackBerry even though it lacked core enterprise apps (including email) that could run on the device when it wasn’t tethered to a BlackBerry – a fact that led to RIM hyping the PlayBook’s email app (introduced this week in PlayBook OS 2) as an exciting new feature.

RIM may be caught in this consumer/business identity struggle, but Netflix made it clear today that it doesn’t see RIM as a consumer company – or at least not as a viable one.

New PlayBook OS Shows RIM Still Clueless About Today’s Mobile Market

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playbook_white1

RIM has released the first major update to its PlayBook tablet. The update includes some of the core features that didn’t initially ship with the PlayBook last year – including a native email app. The company is also launching the first version of its new management suite for BlackBerry and PlayBook devices, which will also manage iPhones and iPads as well as Android devices in a later release.

Reading RIM’s press release really adds to the sense that company is out of touch with reality and its customers, particularly its business customers.

Inside RIM The Lunatics Are Running The Asylum

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RIM thinks Apple employees are pretending to be from other companies to rig votes for the nano-SIM.
RIM thinks Apple employees are pretending to be from other companies to rig votes for the nano-SIM.

Life hasn’t been good to RIM lately. The company is losing developers and major enterprise clients on a weekly basis. Its PlayBook tablet hasn’t made a dent in iPad sales (or even Android tablet sales, for that matter) and the company is practically begging Android developers to port their apps to the PlayBook. You’d expect the company to be frantic, particularly after the ousting of its co-CEOs last month… but that isn’t the case.

In one of the biggest delusions of grandeur that I’ve ever seen (which is saying something considering I was once the IT director for a mental health services agency), the company’s executives and board apparently think things are fine, that Apple is on the verge of death, and anyone outside the company is a moron. At least that’s the picture one RIM board member painted in an interview with Canada’s Globe and Mail recently.

RIM’s Efforts To Entice Android Developers With Free PlayBooks Reeks Of Desperation

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RIM's BlackBerry PlayBook
RIM's BlackBerry PlayBook

It’s no secret that RIM’s attempt to create an iPad-killer with its PlayBook tablet didn’t deliver a success. In a move that was common of last year’s parade of iPad competitors, the PlayBook shipped almost as a public beta with core functionality like a native email app missing from the device. The PlayBook’s dismal sales haven’t exactly inspired positive reactions from developers, which could signal the death of not just RIM’s tablet but also future smartphones based on the QNX operating system that powers the PlayBook.

In a desperate attempt to build up a developer community, RIM has turned to an unlikely source: Android developers. The company has already developed tools that allow Android apps to be ported with relative ease to the PlayBook, but interest hasn’t exactly been high. Now, the company is hoping to entice more developers by offering a free PlayBook.

RIM Gets New CEO, Chair As Co-Owners Step Down Amid iPhone Pressure

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Photo by Ninja M. - http://flic.kr/p/6TrRGS
Photo by Ninja M. - http://flic.kr/p/6TrRGS

Research in Motion announced over the weekend that the company’s two co-founders have stepped down as co-CEOs of the embattled BlackBerry maker in favor of two relative unknowns. RIM’s Chief Operating Officer Thorsten Heins becomes the new CEO while Royal Bank of Canada executive Barbara Stymiest was named independent chair.

RIM Looking To Stay Afloat By Selling To Samsung? [Update: No]

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RIM's BlackBerry PlayBook
RIM's BlackBerry PlayBook

An interesting report from Boy Genius Report claims that Research In Motion is eyeing Samsung as its new daddy. The defunct BlackBerry-maker is apparently considering a last resort to stay afloat amid depressing sales and investor qualms.

According to BGR, Research In Motion wants to sell itself for up to $15 billion to Samsung. Considering the patent war that companies like Apple are fighting at present, Samsung could buy RIM to reinforce its patent portfolio. (Although RIM’s own portfolio may not be that valuable after all.)

RIM To Unveil Updated PlayBook OS, BlackBerry 7.1 [CES 2012]

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BlackBerry Playbook
Image used under CC license from Flickr user: estilopda

If Research in Motion is gambling on its future, it picked the right venue: the Las Vegas-based CES 2012. The Waterloo, Ont. company plans to introduce an updated version of its PlayBook Operating System, as well as its new BlackBerry 7.1 software amid a storm of criticism. But can new software alone resurrect a troubled tech company?

RIM Board May Fire Co-CEOs Amid Investor Revolt

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BlackBerry Playbook
Image used under CC license from Flickr user: estilopda

BlackBerry maker Research in Motion often seems to have two left feet when it comes to management. Now, after becoming a serial failure, the company is considering removing its biggest roadblock: RIM’s co-CEOs. But can it quiet a months-long investor revolt?

Is A $299 iPad On The Horizon?

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Photo by double-h - http://flic.kr/p/9CvMWa
Photo by double-h - http://flic.kr/p/9CvMWa

How can Apple ward off iPad challengers such as Amazon’s $199 Kindle Fire tablet? One way, according to experts, is to offer the popular iPad 2 device at a much lower price – perhaps $299. Such a move could “seriously” impact the Kindle Fire and others attempting to gain market share by providing a low-cost alternative to the iPad. Others are dropping prices for another reason — nobody wants their tablets.