Apple hires YouTube vet to shape video strategy

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

In another sign that Apple is gearing up to make a big push into video, the company has hired former YouTube executive Shiva Rajaraman.

The hire comes as Apple is beginning to launch its own efforts to create original video content for Apple Music subscribers, but the addition of Rajaraman could mean Apple is looking to explore other avenues for its video content too.

Senior Apple execs fight for Hollywood deals

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Eddy Cue
Eddy Cue is one of three Apple chiefs trying to secure original content.
Photo: CNBC

Three senior Apple executives are in talks with Hollywood’s “most successful” TV and movie producers over original content for Apple TV, according to a new report.

Each member of the trio, which includes Eddy Cue, Apple’s senior vice president of internet software and services, is so desperate to secure the first deal that they supposedly are fighting against each other.

Planet of the Apps trailer is a prototype for bad TV

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Planet of the Apps
Reality show Planet of the Apps is coming soon to Apple Music.
Photo: Apple

Prepare yourself for Apple’s first teaser trailer for Planet of the Apps, because it’s a total cringe-fest.

Billing Jessica Alba and Gwyneth Paltrow as some of “the world’s most culturally influential entrepreneurs,” the Shark Tank ripoff pairs budding app developers with tech luminaries and venture capitalists who can help make their App Store dreams a reality.

Jimmy Iovine reiterates Apple’s interest in original TV content

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Iovine
Iovine says Apple Music isn't just about music.
Photo: Apple

Jimmy Iovine is hinting that Apple may indeed be looking to follow Amazon and Netflix down the original TV programming route, telling The Hollywood Reporter that the company is “going to do whatever hits popular culture smack on the nose.”

“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” Iovine said.

Apple drops the beat in its first documentary, 808: The Movie

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The 808 drum machine changed music forever.
The 808 drum machine changed music forever.
Photo: Beats 1

The first documentary from Apple has finally arrived — and it has nothing to do with iPhones or Macs. The film, titled 808: The Movie, chronicles Roland’s legendary TR-808 drum machine and how it influenced the music industry from the ’80s all the way up to today.

Narrated by Beats 1 DJ Zane Lowe, the Apple Music exclusive features appearances by Pharrell Williams, David Guetta, Rick Rubin, Diplo, Questlove, Phil Collins, Beastie Boys and more.

Check out the trailer:

Apple tried to sign Chris Rock to iTunes movie deal

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AppleTV_TV-Movies-PRINT
Making TV shows is just one of Apple's many hobbies.
Photo: Apple

Cupertino’s slow flirtation with Hollywood nearly landed Apple an exclusive iTunes movie deal with comedian Chris Rock, according to a new report.

Apple has shown interest in producing original video content of its own. The company bought the rights to James Cordon’s Carpool Karaoke TV show, and it appears Apple has some tepid interest in making the type of movies you’d find on Netflix.

Frank Ocean debuts Endless visual album on Apple Music

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Frank Ocean Endless
45-minute 'visual album' now available on Apple Music.
Photo: Apple Music

Apple Music added to its impressive string of exclusives by releasing Endless, a 45-minute “visual album” by Frank Ocean.

The film, which is available now to subscribers of Apple’s streaming music service, is thought to be a tease for an upcoming album by the Grammy-winning singer that could be released this weekend.

Gwyneth Paltrow is bringing her coding skills to ‘Planet of the Apps’

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planet of the apes with tim cook
Welcome to our new world Gwyneth.
Photo: Twentieth Century Fox/Apple

Apple has signed Hollywood superstar Gwyneth Paltrow to join its unscripted series ‘Planet of the Apps’.

Paltrow will be joined by will.i.am and serial entrepreneur Gary Vaynerchuk on the show where all three will serve as mentors and advisors to app developers in the series that will reportedly act as a launch pad to exceptional developers.

Why Pokémon Go is the smash iOS hit Nintendo needed, this week on The CultCast

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Look at all those little Pokémon, taunting you, just waiting to be caught.
Photo: Yokohama's Pokémon Festival

This week on The CultCast: Why Pokémon Go is the smash iOS hit Nintendo needed; iPhone 7 may get the extended battery life we’ve all been asking for; Cult of Mac’s bizarre connection to Apple’s new Planet of the Apps TV show; and… which is manlier summer attire, midriff shirts or short shorts? We answer life’s most intriguing questions on an all-new Get to Know Your Cultist.

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