The famous Macintosh “Picasso” trademark logo was developed for the introduction of the original 128K Mac back in 1984. A minimalist line drawing reminiscent of the style of Pablo Picasso, this whimsical graphic implied the whole of a computer in a few simple strokes. It was an icon of what was inside the box, and became as famous as the computer it represented.

The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team. Originally the logo was to be a different concept by artist Jean-Michel Folon, but before launch it was replaced by the colorful line drawing. It’s been famous ever since, and the style has endured across decades.

Casado recently attended the 30th Anniversary of the Mac celebration, and emailed Cult of Mac to shed some light on the history of this famous graphic. It turns out Picasso was not the primary inspiration for this after all – rather, it was Henri Matisse!

The famous Macintosh Picasso logo was developed for the introduction of the original 128k Mac back in 1984. A minimalist line drawing in the style of Pablo Picasso, this whimsical graphic implied the whole of a computer in a few simple strokes. It was an icon of what was inside the box, and became as famous as the computer it represented.

The logo was designed by Tom Hughes and John Casado, art directors on the Mac development team. Originally the logo was to be a different concept called The Macintosh Spirit by artist Jean-Michel Folon, but before the release Steve Jobs changed his mind and had it replaced by the simple and colorful drawing by Hughes and Casado. It’s been beloved ever since, and the graphic style has endured across decades.

The double mirrored face in the blue Mac Finder icon has always been a recognizable piece of Macintosh lore. But did the concept for this graphic originate in Cupertino in the 1980s, or much earlier on another continent? Blogger Cattani Simone has noticed some similarities to a portion of Picasso’s painting Two Characters (Deux Personnages), 1934, located at MART, the Museum of Modern Art in Rovereto (TN) Italy:

The icon of the Macintosh Finder seems very similar to the face of one of the characters of the work of the Spanish artist … Initially I told myself that it wasn’t possible … I’ve never heard about that and anyway someone would know the story for sure … but on the internet there seems to be no correspondence between these things … or at least … No one has mentioned it in the network ….

Coincidence, or Great Artist Stealing?  Inquiring minds need to know…

[via MacInTouch] [Daring Fireball]