Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Mobile photography’s most mobile photographer was on the Skeleton Coast in Namibia and didn’t want to be weighted down.

Jen Pollack Bianco traveled with her usual DSLR equipment — all 26 pounds of it — but when the time came to go on an elephant safari, she left the heavy gear behind. This was a bold choice, considering such encounters rarely happen more than once in a lifetime.

The travel blogger carried her new iPhone 6 and the camera inside proved it could handle a charging elephant.

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6” marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Brendan Ó Sé aimed his iPhone camera, composed on screen the wavy painted lines on a Copenhagen street and snapped the photo as four people entered the frame from different directions.

For reasons Ó Sé cannot explain, he titled the photo, God will send a sign. When he does, be prepared.

Not long after, Ó Sé received widespread attention for the photo after it was selected by Apple to be part of its “Shot on iPhone 6” advertising campaign. There were billboards in several countries, magazine ads, an international award and interview requests.

Ó Sé was not prepared. He was kind of floored.

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Brad Mangin’s friends gave him a good ribbing as “the last photographer on the planet” to carry a flip phone. They all had iPhones and couldn’t believe it took him so long to not only own one but discover the picture quality of the phone’s camera.

 
Laughter would turn to admiration in less than a year’s time. Mangin would go on to use his first iPhone to produce a robust baseball essay for Sports Illustrated and get a book deal with his iPhone pictures.

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.