6 Tips For Shooting Magazine-Worthy Fashion On Your iPhone [Feature]


@Peter Ellenby.
@Peter Ellenby, shot with an iPhone 4 and Hipstamatic's "WMag Freepak" lens.

September is back-to-fashion month, when glossy magazines bulge at the seams with their biggest issues of the year.

To celebrate its fashion-packed September issue, W magazine partnered with Hipstamatic for a new lens called “WMag Freepak,” offered free to download in-app until September 2, and launched a contest that will earn the winner a chance to shoot for the magazine.

Photographer Peter Ellenby, a self-taught shutterbug who has lived in San Francisco, shooting bands, events, portraits and fashion since 1994, took the WMag lens on a trial run for pics that will appear in an upcoming edition of Hipstamatic’s iPad magazine Snap.

Here are his tips for photographing fashion, including why you should save money on a studio but always accessorize your shots with a touch of crazy.