Apple’s Product Photographer Explains How He Makes iPhone Ads Look Perfect



Peter Belanger is a San Francisco-based photographer. You’ve never heard of him, but you’ve definitely seen his work. He’s the guy that makes Apple products look so perfect in every Apple ad, so if you’ve seen an ad for an iPhone, iPad, or iPod within the last few years, you’re probably very familiar with Peter’s work.

In a recent interview Peter talked about his creative process with commercial photography. Finding the perfect lighting for each surface of a product is the ultimate challenge, but Peter explained what the creative process is like when working on an Apple product shoot.