Pepsi teamed up Wednesday with Apple Music and its 2022 Artist of the Year, Bad Bunny, to launch a summer ad campaign and giveaway.

Customers who buy Pepsi products in stores — Mountain Dew Major Melon, anyone? — may uncap a free Apple Music subscription or other prize, like Beats headphones. Or you can sign up to win without a purchase.

“Summer is the season of the year that we all get excited about, the one that brings the heat, when we seek the beach, friends, good music and just have a good time,” said Bad Bunny. “I’m happy to partner with Pepsi and Apple Music to bring fans more of what we love and unites us: MUSIC, through ‘Press Play On Summer’ offer.”

Steve Jobs’ unmatched passion for Apple is what made him one of the world’s best recruiters, says former Apple CEO John Sculley.

The late Apple co-founder was notorious for his ability to organize a team of A players. According to Sculley, that’s because Jobs never let failure trip him up.

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Apple products have been the go-to brand for creatives for decades, but when Apple was in its infancy Steve Jobs laid the groundwork by heavily investing in a printer of all things.

It was the Laserwriter I that cemented Apple as the hardware supplier of choice for the creative community, but Jobs took some convincing before being sold on the idea of a selling an expensive laser printer.

In the video above, Brady Haran explains how Jobs tried to go with clone fonts to reduce costs, but was ultimately convinced to invest in proper typesetting for the revolutionary Apple Laserwriter I after getting an ultimatum between his prefered Coca-Cola or Pepsi. Brady can be a bit of a rambling charmer, so jump to the 6min mark.

Via: Gizmodo

Apple’s Pandora-like competitor, iTunes Radio, is gearing up for a fall launch, but before Apple can stream songs to iOS devices across the U.S. for free, it’s got to find someone to help pay for it all, so it’s recruited some of the biggest brands in the world to supply it with ads.

The list of brand partners participating in the iTunes Radio launch will include McDonalds, Nissan, Pepsi and Procter & Gamble — all of which get exclusivity within their industries until the end of 2013.