Apple has released a new ad for iPhone 6s, focusing on its incredible new 3D Touch technology.

The 30-second video highlights the Peek and Pop gestures, and demonstrates the many ways in which that can be useful during everyday use.

If you’re trying your best to resist an iPhone 6s or iPhone 6s Plus, do not walk into an Apple Store and try 3D Touch. Once you’ve had a taste of it, your smartphone simply won’t feel complete without it.

Here are four ways in which 3D Touch makes life a lot sweeter.

High-school senior Omar Martin Del Campo and his small team of developers have found a way to make text messaging even more secure. Peek lets you chat with friends via the app and your messages are erased as you read them.

The app asks you to authenticate with Twitter or Facebook to ensure your identity to your friends, and then you can chat away in the fairly clean, purple-themed interface on offer.

“Our focus,” said Del Campo in an email with Cult of Mac, “is a great user experience, beautiful design, simplicity and safe and secure messaging.”

If you are a recent Mac switcher and were a fan of Aero Peek on Windows 7, you way be concerned that you are going to be missing out on some handy features in OS X. Well, fear not. Mac OS X has a easy to use feature as well, called Exposé. Exposé brings many of the features you may know from Aero Peek, and integrates them with Mac OS X. In this video, I’ll show you how to use Exposé.