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Apple's delay may mean no Pebble Time for iPhone users.
Apple's delay may mean no Pebble Time for iPhone users.
Photo: Pebble

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Apple's delay may mean no Pebble Time for iPhone users.
Apple's delay may mean no Pebble Time for iPhone users.
Photo: Pebble

As Apple Watch soars, Pebble is dropping like a rock

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Investors and consumers alike are skipping Pebble
Investors and consumers alike are skipping Pebble
Photo: Pebble

Apple Watch hasn’t even been out for a month yet but it may have already claimed its first victim in the war for your wrist.

Smartwatch maker Pebble is in big trouble and has applied for a $5 million loan from a Silicon Valley bank to stay afloat, according to a new report that claims the company is having a hard time maintaining growth.

Survival of the fittest: Apple Watch versus fitness trackers

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Will Apple Watch win the fitness-tracking race? Photo: Nathan Rupert/Flickr CC
Will Apple Watch win the fitness-tracking race? Photo: Nathan Rupert/Flickr CC

Apple Watch is entering the race to become the leader in wearable tech. And dedicated fitness trackers like the Nike+ FuelBand, Fitbit and Jawbone Up may struggle to keep up with Cupertino’s pace.

Few people remember the MP3 players that iPod left in its wake. Smartphones overtaken by iPhone shared a similar dismal fate. Could fitness wearables be next on the endangered list?