Some rugged, outdoorsy types might hesitate over the Apple Watch Ultra’s $800 price tag. But what if they could get a lookalike watch for less than $50?

The Indian company Pebble — no relation to the Pebble smartwatch outfit acquired by Fitbit — said it will ship just such an option soon. And the Pebble Cosmos Engage looks just like the real thing. But it probably doesn’t function like a real Apple Watch Ultra.