| Cult of Mac

Today in Apple history: iPhone sales hit first speed bump


iPhone 7
We officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump as sales flatline for first time January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

iPhone demand won’t get better in a hurry


Shipments will take another tumble this quarter.
Photo: Ste Smith/Cult of Mac

After this week’s disappointing earnings report — which saw Apple’s profits decline year-over-year for the first time since 2003 — many people are speculating on when they can expect to see the iPhone decline turn around.

The answer? Certainly not this quarter, according to a new report which suggests that iPhone shipments are likely to fall to around 40 million units (compared to 51.19 million units) in the next three month period.

Why the tiny iPhone SE will be a gigantic hit for Apple


iPhone SE pricing
Say goodbye to "peak iPhone" and hello to the iPhone SE.
Photo: Apple

Bigger isn’t always better. With the iPhone SE, Apple has designed a tiny smartphone that’s destined to become a gigantic hit.

The device, unveiled during Apple’s “Let us loop you in” event Monday, looks like a totally amazeballs iPhone — and it comes with an Android-low price. Here’s why this little dynamo will take the world by storm.