Apple targets students and travelers in new iPad Pro ads

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iPad Pro comes with all-day battery.
iPad Pro comes with all-day battery.
Photo: Apple

Apple continued its new ad campaign series for the iPad Pro today by publishing some new ads that showcase how the tablet is the perfect laptop replacements.

The three new ads are aimed at students and frequent travelers by highlighting the iPad Pro’s lightness, ability to carry textbooks and notes on the same screen, as well as its all day battery life that can keep you entertained on a 12 hour flight. Like the previous set of iPad Pro ads, the quirky new videos feature tweets from real people with real problems.

Watch all three short ads below:

Apple tops tech support rankings for third year in a row

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The Genius Bar is one of the best things about buying a Mac.
The Genius Bar is one of the best things about buying a Mac.
Photo: Apple

If you want to get the absolute best tech support for your laptop, pay the Apple tax and get a Mac.

In the latest annual Tech Support Showdown rankings, Laptop Magazine has awarded Apple the number one spot for the third straight year. Apple beat out nine other companies, but it’s starting to get some serious competition from companies like Acer that are focusing more on online service.

Apple trashes printers in new iPad Pro ad

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No printer, no problem.
No printer, no problem.
Photo: Apple

Apple wants you to replace your printer with an iPad Pro.

In the company’s latest ad touting the iPad Pro as the perfect laptop replacement, Apple takes aim at the hassles of having to use a printer.

Created in the same vein as Apple’s last batch of iPad Pro commercials, the new ad features a real tweet complaining about having to print personal stuff at work. Apple’s solution is simple: get an iPad.

Apple pushes iPad Pro as PC killer in new ads

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The iPad Pro comes with LTE.
The iPad Pro comes with LTE.
Photo: Apple

Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.

The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.

Watch all four right here:

Why has the past decade of PCs been so boring? [Friday Night Fights]

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fnf
Are you still excited by PCs?
Photo: Ste Smith/Cult of Mac

As a pioneer of personal computing, Apple’s first machines changed the way we looked at computers. In the years that followed, the company broke new ground with incredible innovations that its rivals couldn’t have dreamed of.

Friday Night Fights bugThings have been a little different over the past decade or so. Apple’s innovations haven’t been quite as forthcoming, and while some would say its rivals are catching up, others would argue that the PC industry as a whole has become somewhat boring.

So, why has personal computing gone stagnant? Join us in this week’s Friday Night Fight as we battle it out!

New Mac malware targets Microsoft Word users

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Mac-macro-malware
Beware bogus Word macros.
Screenshot: Patrick Wardle.

After spreading viruses among Windows PCs for years, malicious Microsoft Word documents are now infecting Macs.

The files contain a macro that silently executes in the background and downloads an application that can monitor webcams, steal passwords, read browser history and more.