Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Senior Apple execs fight for Hollywood deals

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Eddy Cue
Eddy Cue is one of three Apple chiefs trying to secure original content.
Photo: CNBC

Three senior Apple executives are in talks with Hollywood’s “most successful” TV and movie producers over original content for Apple TV, according to a new report.

Each member of the trio, which includes Eddy Cue, Apple’s senior vice president of internet software and services, is so desperate to secure the first deal that they supposedly are fighting against each other.

He’s back: Terminator Genisys teases its own trailer

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He's back, and better than ever, in Terminator Genisys. Photo: Paramount Pictures
He's back, and better than ever, in Terminator Genisys. Photo: Paramount Pictures

In what seems to be a new pattern of movie promotion, the next entry in the Terminator film series, Genisys, got a teaser trailer Wednesday for the official trailer coming the following day.

Take a look at this tiny trailer, which features a liquid-metal Terminator that looks a lot like ex-Governator Arnold Schwarzenegger.