Survival Straps’ paracord Apple Watch bands are a big hit with Watch Store customers. These custom-made bands are the real deal, made with military-grade materials and great craftsmanship — yet the unboxing experience isn’t what we expected.

I know what you’re thinking. Did I just pay $49.99 for my watch band to come in a plastic baggie? We thought the same thing, and you how Cult of Mac loves a good unboxing. While Survival Straps’ packaging is barebones, the contents speaks for itself and doesn’t disappoint. Let’s check it out.

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If Dad wears Apple Watch, Cult of Mac Watch Store’s Father’s Day gift guide gives him what he wants.

We’ve rounded up Apple Watch bands and accessories at price points high, low and in between. Use this code at checkout for 10 percent off your purchase: DAD2018