The success of the LifeProof cases are really nothing short of a marketing phenomenon — one that’s predictably spawned a parade of imitators. This isn’t a bad thing though, as most of the newcomers are priced more competitively than the $80 and $90 LifeProof pair.

But the latest challenger — Outdoor Tech’s rubberized Safe5 — is just $50, miles below pretty much anyone else.

You can thank Bluetooth technology for making cycling safer. “How’s that,” you ask, as you wolf down a Lemon Sublime Gu? The answer lies with the growing number of Bluetooth speakers designed to be mounted a bicycle; listening to music from a speaker obviates the dangerous (and often illegal) temptation to wear earphones on the bike.

The latest is Outdoor Tech’s Buckshot, a tiny, ruggedized (to IPX-5) shotgun shell-shaped speaker with a rubber mount for attaching it to a handlebar; it even doubles as a speakerphone. What separates the Buckshot from most other bike-friendly Bluetooth speakers is its diminutive size, and its price — the Buckshot is just $50.

Source: Outdoor Tech

By now, the only folks worried they don’t have enough choices when buying a new pair of Bluetooth headphones must be the same folks who worry that this place doesn’t have enough of a beer selection.

The newest newcomer (Bluetooth headphones, not beer) is Outdoor Tech’s spartan-looking Tuis, which we’re assuming means “Bluetooth” in Esperanto.