Apple wants to create a hit TV show that’s as popular as Game of Thrones only without all the nudity and violence.
According to a new report, Hollywood talent pitching Apple’s TV team has been informed that the company wants to make original shows that are suitable for all audiences so they can be played at Apple stores.
Apple is set to make its biggest push into original content yet by inking a deal with one of the biggest directors in Hollywood history.
Steven Spielberg and Apple reportedly will create new episodes of Amazing Stories. The science fiction anthology series originally ran in the 1980s on NBC, but will be relaunched with all-new episodes.
Following the continuing allegations about sexual harassment by Weinstein Company movie mogul Harvey Weinstein, Apple has reportedly scrapped plans for an Elvis Presley biopic original series, which would have been produced by the Weinstein Company.
Jimmy Iovine is hinting that Apple may indeed be looking to follow Amazon and Netflix down the original TV programming route, telling The Hollywood Reporter that the company is “going to do whatever hits popular culture smack on the nose.”
“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” Iovine said.
It’s looking increasingly likely that when Tim Cook takes the stage at the annual WWDC keynote on June 11th, Apple will announce new MacBook Pros and possibly iMacs, and if the rumor mill is to be believed, these new machines won’t just be slimmer and ditch their optical drives… they’ll be the first Macs with Retina displays.
What everyone widely expects from Retina display Macs is an iPhone or iPad-style resolution doubling. So if the current 15-inch MacBook Pro has a 1,440 x 900 display, the Retina 15-inch MBP would have a 2,880 x 1800 display.
What the rumor mill is missing is that there’s no benefit to Apple handling a jump to Retina display Macs this way. The reason the iPad and iPhone going Retina was such a big deal was because they had really pixellated displays. Before the iPhone 4, the iPhone had a display that was only 53% close to being Retina. The iPad was slightly better, at 61%. Roughly, both the iPad and iPhone were only about halfway there, which made the easiest fix to just double the amount of pixels per inch.
But Apple doesn’t need to do this with its line of Macs. In fact, it’s likely that most “Retina Quality” Macs will have fewer pixels than your new iPad. Here’s why.
The official Apple Store app is already a useful tool if you have to sally forth into meat space, allowing you to schedule appointment times at your local Genius Bar, reserve items for pickup at your local Apple Store and the like.
Come November 3rd, though, the Apple Store iOS app is set to gain some cool new functionality: the ability to check your own purchases out at Apple’s physical retail locations.