Few apps have managed to generate as much hype as Mailbox, a new email client for the iPhone. The company behind Mailbox, Orchestra, first teased the app late last year. Mailbox made its triumphant debut in the App Store this past week. Our own John Brownlee gave it a glowing review and called it, “a flawless execution of a great idea that will completely change how you deal with email.” Sounds promising, no?
Most apps do private beta testing until they’re ready to be unleashed on the world. Orchestra, the app company behind Mailbox, has done things differently. You can download Mailbox in the App Store, but the vast majority of people can’t actually use it right now. There’s a reservation system in place that shows where you are in line and how many people are behind you.
There are currently over 800,000 subscribers to Mailbox, and the vast majority are still waiting to be let in. Frustrated you can’t use Mailbox right away? There’s a good reason you have to wait.