NEWSFLASH: Teens don’t want the iPhone! Parents beware! The Microsoft Surface and Samsung Galaxy phones are the new “it” things! Apple has lost its cool factor!!!
That’s what the Buzz Marketing Group, an organization that seeks to provide “lifestyle and buzz marketing services for brands seeking to attract teen audiences,” wants you to think. You may have recently seen some headlines from big sites saying that teens think Apple is uncool now.
As my British boss Leander Kahney would say, that’s absolute bollocks.
The iNotebook from Targus is yet another attempt to solve the old problem of hand-writing on your iPad. This one comes in the form of a folio with a pad of paper, a special pen and a sensor up top to record your ink strokes in digital format.
The trouble is, it looks like another “faster horse and carriage” solution.
Last month, Apple failed to make its own self-imposed deadline to release iTunes 11 by the end of October.
iTunes 11 is a radical overhaul of Apple’s media management, shopping and syncing software for the Mac and PC that seemingly addresses the numerous complaints of bloat and convolutedness that have been leveled at the app over the years. It also has a much more attractive and modern design.
Consequently, numerous Apple fans — including ourselves — were disappointed when Cupertino quietly announced they were pushing back iTunes 11’s release by a month, into November. But when in November?
We have no inside information on when, exactly, iTunes 11 will be released, but we think there’s an excellent chance that it will be released by no later than the end of next week, and most likely next Wednesday. Here’s why.
Now that Google has unveiled its Trifecta of Nexus devices, I can’t help but feel underwhelmed. I can’t exactly pin-point why I feel this way, but alas, I do. Perhaps my perception of what a Nexus device should represent has become misguided. I’m not sure when I began to expect more than just a Vanilla experience, but the latest batch of Nexus devices has knocked me back to the reality that “Nexus” means nothing more than having an untainted Android OS with certain end-user freedoms and timely updates.
The iPad mini is a totally new product for Apple. It represents a beautiful juxtaposition of the iPhone’s 4-inch display and the Retina iPad’s larger 10-inch canvas. While the rest of the industry has already shifted its focus to 7-inch tablets, Apple entered uncharted territory for itself today.
Based on what we’ve seen, the iPad mini looks like a very compelling device. I’m sure Apple will sell bazillions. What I don’t understand is Apple’s pitch for the iPad mini. What purpose does it serve, and what kind of customer is it intended for? There’s no denying that Apple unveiled a great product today, but the purpose of the iPad mini was muddled by a confusing pitch.
A few days after the iPhone 5 was released to the public – just a few weeks ago – people started commenting on how thin and light it was. “You really have to pick it up and feel it in your hands,” was a common thread of these comments. Sure, it looked amazing: but it felt amazing too.
Today’s announcements are a direct continuation of the theme that began with the iPhone 5, and set the tone for the next generation of Apple hardware. From now on, Apple’s message is clear: “No-one does thin like we do.”
When Steve Jobs passed away a little over year ago, he left Apple — the company he started in his parents’ garage back in 1976 — in the hands of Tim Cook, its former Chief Operating Officer.
The question on everyone’s lips at the time was how well Apple would fare without its co-founder at the helm. Jobs was unique. He was an innovator and a visionary, and he had this incredible ability to see into the future.
Jobs knew what we wanted — and what we didn’t — long before we did. He devised exciting new products that have changed our lives and sold in their millions, and he left rival companies playing catch-up. He revolutionized not just one, but a number of different industries.
He really did make a dent in the universe.
So naturally, when Jobs passed away, it was hard to imagine Apple without him. He had spent time away from Apple in the mid-eighties when John Sculley was CEO, and when he returned in 1996, his company was on the brink of bankruptcy.
Some feared that the same thing would happen again — that Apple would lose its way and struggle to maintain its edge without Jobs steering the ship in the right direction. But 12 months on, the company’s in a better position now than it’s ever been in.
Steve Jobs has changed the world four times, by my reckoning. One year after his death, is the world different? What is his legacy? Is it the company that he started, journeyed outward from in disgrace, and ultimately returned to in triumph? How about the devices he had an enthusiastic hand in bringing to market? The business of music and film? What is the world now that it would not have been without Steve Jobs?
It’s all of those things, of course. Jobs’ legacy is not something we can distill into a simple slogan or tagline. Steve Jobs worked for a world in which the design, manufacture, and marketing of consumer electronics enhances our lives in a very human way.